Department
Business Management
Office
Flippie Groenewoud Building: Block A
I am currently appointed as a full-time lecturer in the Department of Business Management at the University of the Free State. I am responsible for developing and presenting post-graduate course content in the fields of Consumer Behaviour, Branding and Digital Marketing.
In addition to teaching in the department, I have also facilitated the General Management Courses [MAMB1611/1621] at the UFS Business School. I am furthermore responsible for conducting research and managing post-graduate students` research projects in the fields of marketing, consumer behaviour, branding, digital marketing as well as teaching and learning.
I strives for excellence and believe in enhancing students’ employability, through the development of practical skills. It is for this reason that I value synergistic partnerships with fellow academics/researchers and businesses managers. Should you be interested in any form of collaboration, please feel free to contact me.
| CHAPTERS IN BOOKS: |
‘Chapter 3-The Organisational Environment’ in J.A.A (Kobus) Lazenby (ed) General Management (2015) Van Schaik Publishers,43-69.
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| ACCREDITED JOURNAL PUBLICATIONS |
Fernandes, N. and Barfknecht, C., 2020. Keep customers coming back: Enhancing value and satisfaction in a mobile shopping application context. Cogent Business & Management, 7(1), p.1788874. Boshoff, S. and Fernandes, N., 2020. Connecting the Classroom to the Business World: Evolvement of a PALAR Journey in a Disciplinary Environment. Educational Research for Social Change, 9(SPE), pp.58-77. Achadinha, N.M.J., Jama, L. and Nel, P., 2014. The drivers of consumers’ intention to redeem a push mobile coupon.Behaviour & Information Technology, Vol. 33 No. 12, pp. 1306-1316. |
| CONFERENCE PRESENTATIONS |
Fernandes, N.M.J.A. and Radebe, T., 2018, September. Creating a positive digital customer experience to foster loyalty: a Generation Z perspective. In 30TH ANNUAL CONFERENCE OF THE SOUTHERN AFRICAN INSTITUTE OF MANAGEMENT SCIENTISTS (SAIMS) (p. 423). Fernandes, N.M.J.A., 2016. Utilising Business Partnerships to Enhance the Quality of 21st Century Problem Solvers.Presented at the HELTASA/ICED, Cape Town. Fernandes, N.M.J.A. and Nel, J.,2015. QR code use in the consumer decision-making process: The influence of utilitarian value. Presented at the ANZMAC Conference at the UNSW, Sydney Australia. |
For links to the afore-mentioned publications, feel free to visit my Google Scholar Profile:https://scholar.google.com/citations?hl=en&user=H29jNUoAAAAJ
Publications (Short List)
| 2016: Completed Magister Commercii with focus on Consumer Behaviour and Digital Marketing. |
| Title: Quick-Response (QR) code utilitarian value: antecedents and influence in the consumer decision-making process. |
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| 2020: PhD Proposal in Progress |
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| Under-Graduate Courses: |
| EBMA3715- Strategic Marketing |
| Post-Graduate Courses: |
ECBR6814- Consumer Brand Relationships ECOM6824- Contemporary Digital marketing |
| Business School Modules: |
MAMB1611/ MAMB1621- General Management |
| Research Supervision |
| Supervisor for Honours Students` Research Dissertations Co-supervisor for Master`s student research |
| AWARDS |
* University of the Free State’s Vice-Chancellor’s Team Award for Excellence in Teaching and Learning, 2015
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* University of the Free State’s Excellence in Teaching and Learning Innovation Award, First Place, 2014.
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| * UFS Faculty of Economic and Management Sciences’ Award for the Junior Top Achiever in Teaching and Learning, 2014. |
* Campher Management and Entrepreneurial Award for Best postgraduate student in Business Management.
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| * ABSA Student Bureau Prize for the Best third-year student inMarketing. |
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Involved with the MTN Entrepreneurship Programme as well as the G2B (Girl to Business) Programme, 2014-2016
Working with local entrepreneurs in the post-graduate modules, to solve business-related problems, 2015-2020.
Strategic partnership with TATA Africa, 2013-2020