PROGRAMME INFORMATION


Name of SLP: Marketing and Digital Marketing
SLP Code: MARK1503S



SCOPE OF INFORMATION


Short Description of the SLP: This short learning programme's primary objective is to learn how to analyse the marketing environment and formulate marketing objectives and plans to sustain a competitive advantage in satisfying the targeted customers.
Admission Requirements:

Grade 12/Matric/Equivalent
Minimum 21 years of age
3 years work experience

Learning Duration: 8 Weeks Online 
Costs: R4 900,00
Language of Tuition:English
Mode of Delivery: Online
Campus: Bloemfontein
Learning Level: 5
Dates of Programme:
Yearly intakes in February, April, June, August and October
Nature of Programme: Competence 
RPL towards the Higher Certificate in Management Development is possible
Programme Structure: Introduction to Marketing and the Marketing Process 
The marketing strategy 
Marketing planning
Assessments: Formative and Summative Assessments 



CONTACT INFORMATION


Academic Entity: UFS Business School
Contact Person: Ansie Barnard
Email: barnardam@ufs.ac.za
Telephone: +27 51 401 3204 / +27 82 900 1080



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