Dr Willem Lombard
Position
Senior Lecturer
Department
Agricultural Economics
Address
LG 1.129
Agricultural Economics
IB 58
UFS
Telephone
051 401 3109
Office
Agriculture Building: Block 10
Information

Short CV

 

Publications (Short List)

  • Scientific Publications- Published

     

    ·      Lombard, W.A., Van Zyl J.H. & Beelders, T.R. (2020). Eye-tracking consumers’ awareness of beef brands Agrekon. DOI: 10.1080/03031853.2020.1715807.  (Published online: 02 Feb 2020).

     

     

    ·      Lomard, WA and Bahta, YT. (2019). ECONOMIC IMPACT AND FACTORS AFFECTING SHEEP AND GOAT THEFT IN SOUTH AFRICA.  Acta Criminologica: African Journal of Criminology & Victimology, 32(2): 144-166.

     

    ·      Lombard, W.A.  and  Bahta , Y.T. (2019). Economic impact of livestock theft and stock theft control mechanisms in the Free State Province of South Africa. International Journal of Agricultural Management, 8 (3):98-106. https://doi.org/ 10.5836/ijam/2019-08-98.

     

    ·      Cloete, P., Bahta, Y.T., Marunga, M. and Lombard, W.A (2019). Perception and understanding of extension service in South Africa. South African Journal of Agricultural Extension, 47(3):14-31. https://dx.doi.org/10.17159/2413-3221/2019/v47n3a512

     

    ·      Lombard, W.A., Van Zyl J.H. & Beelders, T.R. (2019). RED MEAT CONSUMERS’ PREFERENCES: A CASE STUDY OF THE MANGAUNG METROPOLITAN MUNICIPALIT, Published in conference proceedings of the 22nd International Farm Management Association Conference 2019.

     

    ·      Tlalang, B.E, Bahta, Y.T. & Lombard, W.A. (2019). CHALLENGES AND OPPORTUNITIES OF HOMESTEAD FOOD GARDEN IN SOUTH AFRICA: A CASE OF PUMPKIN PRODUCTION, Published in conference proceedings of the 22nd International Farm Management Association Conference 2019.

    ·      Lombard, W.A., Maré, F.A. & Jordaan, H. (2018). The influence of animal traits on feedlot profitability of Santa Gertrudis cattle in South Africa. Agrekon. pp. 101-107.  (Publication date: 19 June 2018).

    ·      Lombard, W.A., Van Niekerk, H.N., Geyer, A.C. & Jordaan, H. (2017). Variables affecting sheep theft in the Free State Province of South Africa. In Toward a Sustainable Agriculture: Farming Practices and Water Use. ISBN: 978-3-03842-331-7.

     

    ·      Bahta, Y.T.  & Lombard, W.A. (2017). Rainwater Harvesting for Sustainable Water Resource Management in Eritrea: Farmers’ Adoption and Policy Implications. Journal of Human Ecology, 58(1,2): 1-9 (2017) DOI: 10.1080/09709274.2017.1305623

    ·      Lombard, W.A., Van Zyl, J.H. & Beelders, T.R. (2017). CONSUMER PREFERENCES WITH REGARD TO RED MEAT: AN EYE-TRACKER CASE STUDY, Published in conference proceedings of the 21th International Farm Management Association Conference 2017.

     

    ·      Lombard, W.A., Van Niekerk, H.N. & Maré, F.A. (2017). ASSESSING THE ECONOMIC IMPACT OF LIVESTOCK THEFT IN THE EASTERN CAPE PROVINCE OF SOUTH AFRICA, Published in conference proceedings of the 21th International Farm Management Association Conference 2017.

     

    ·      LOMBARD, W.A. & MARÉ, F.A. (2015). The effect of genetic selection on feedlot profitability: a case study of Sernick feedlot. Published in conference proceedings of the 20th International Farm Management Association Conference 2015.

     

     

    International Conference Contributions

     

    ·      Lombard, W.A., Van Zyl J.H. & Beelders, T.R. (2019). RED MEAT CONSUMERS’ PREFERENCES: A CASE STUDY OF THE MANGAUNG METROPOLITAN MUNICIPALIT, Presented at IFMA 22nd International Farm Management Association Conference, 3-8 March 2019, Launceston, Australia.

     

    ·      Tlalang, B.E, Bahta, Y.T. & Lombard, W.A. (2019). CHALLENGES AND OPPORTUNITIES OF HOMESTEAD FOOD GARDEN IN SOUTH AFRICA: A CASE OF PUMPKIN PRODUCTION, 22nd International Farm Management Association Conference, 3-8 March 2019, Launceston, Australia.

     

    ·      W.A. Lombard, J.H. Van Zyl & T.R. Beelders CONSUMER PREFERENCES WITH REGARD TO RED MEAT: AN EYE-TRACKER CASE STUDY, Presented at IFMA 21, (International Farm Management Conference), 2-7 July 2017, Edinburgh, Scotland.

     

    ·      W.A. Lombard, H.N. Van Niekerk & F.A. Maré ASSESSING THE ECONOMIC IMPACT OF LIVESTOCK THEFT IN THE EASTERN CAPE PROVINCE OF SOUTH AFRICA, Presented at IFMA 21 (International Farm Management Conference), 2-7 July 2017, Edinburgh, Scotland.

     

    ·      LOMBARD, W.A. & MARÉ, F.A. (2015). The effect of genetic selection on feedlot profitability: a case study of Sernick feedlot. Paper presented at the 20th International Farm Management Association Conference, Quebec City, Canada, 12 – 16 July 2015.

     

    ·      LOMBARD, W.A., VAN NIEKERK, H.N., GEYER, A.C. & JORDAAN, H. (2015). Variables affecting sheep theft in the Free State Province of South Africa. Paper presented at the 5th Sustainability Conference, Basel, Switzerland, 7 - 9 September 2015.

     

    ·      W.A. LOMBARD, H.N. VAN NIEKERK & H. JORDAAN. The Financial Impact of Livestock Theft In The Free State Province of South Africa. Paper presented at the 10th AFMA conference 20-25, 2016 November, Maurutius.

     

  • National Conference Contributions

     

     

    ·      Lombard, W.A., Van Zyl J.H. & Beelders, T.R. (2019). Eye-tracking consumers’ awareness of beef brands. Paper presented at the 57th  AEASA Conference 8-10 October 2019 held at Ilanga Estate, Bloemfontein. 

     

    ·      Frans Marx van Rooyen, W.A. Lombard, Abiodun Ogundeji & H.N. Van Niekerk. (2017). Factor contributing to cattle theft in the Eastern Cape Province : An application of Craggs test (Poster presentation). AEASA Conference 19 to 21 September 2017 held at The Elangeni Hotel, Durban 

     

    ·      W.A. Lombard, H.N. van Niekerk, F.M. van Rooyen & A. Ogundeji. (2017) Factors affecting livestock theft in the three South African provinces bordering Lesotho (Submitted as a presentation), International Rural Crime Conference, 27 September 2017. Royal Elephant Lodge and Conference Centre Centurion.

     

     

    ·      LOMBARD, W.A., MARÉ, F.A., AND JORDAAN, H. (2013). The influence of animal traits and carcass characteristics of Santa Gertrudis cattle on feedlot profitability. Paper presented at the 52nd Annual Conference of the Agricultural Economics Association of South Africa, Bela bela, 1 – 3 October 2013.

     

    Projects

     

    ·      Agricultural Schools Project (2013). Compiled a business plan for High School Hendrik Potgieter in order to receive funding form the Department of Education.

     

    ·      National IDC Nguni Project (2013). Commercialisation of the IDC Nguni cattle project. Business case report to integrate Nguni cattle: project in beef cattle value chain.

  •  

    ·      Livestock theft Project (2014-2017). Project leader for a project evaluating the impact of livestock theft in the Free State, Eastern Cape and KwaZulu-Natal. This project is funded by the Red Meat Research and Development Trust (RMRDT).

     

    ·      Eye-tracking Project (2016-2018). Project leader for a study investigating consumer preferences with regards to red meat consumption etc. in the greater Bloemfontein area. The project is funded by the Red Meat Research and Development Trust (RMRDT).

     

    ·      Heartwater Project (2019-2020). Project leader for a study investigating the financial impact of heartwater on the South African livestock industry. The project is funded by the Red Meat Research and Development Trust (RMRDT).

     

     

    ·      Poultry Project (2019). Team member for a study that is set out to provide an overview of the current state of the poultry industry in the Free State Province for DESTEA Free State.

     

    Popular Publications

    • Wrote and published more than 80 popular articles in magazines such as: Veeplaas, Stockfarm, Die Rooi Ras, Rooivleis, Oilseed Focus and Farmbiz.

     

    https://scholar.google.com/citations?user=rOT2k54AAAAJ&hl=en

 

Member of:  

 

  • 2013- present: Agricultural Economic Association of South Africa (AEASA).
  • 2013- present: Golden Key International Honour Society.
  •  
  • 2015 – present: International Farm Management Association (IFMA).
  •  
  • 2016 – present: African Farm Management Association (AFMA).




Courses Presented

  • Economic Principles in Agriculture (AGEC 1514)
  • Agricultural Finance (AGEC 1624)
  • Agricultural Development and Policy (LEK 444)
  • Advanced Agricultural Marketing (AGEC 6884)
  • Macroeconomics                          (AGEC 6835)

Community Service

Since 2014 I have presented my work and research to the following congresses, conferences, farmer’s days and agricultural society meetings:

  • Agricultural Economics Association of South Africa
  • International Rural Crime Conference
  • Malu Pork
  • National RPO
  • National Stock Theft Prevention Forum
  • Prof Johan Willemse’s Agricultural Market Outlook Workshops
  • RPO North West
  • Zoetis Feedlot day


BLOEMFONTEIN CAMPUS FACULTY CONTACT

Elfrieda van den Berg (Marketing Manager)
T: +27 51 401 2531
E:vdberge@ufs.ac.za

QWAQWA CAMPUS FACULTY CONTACT

Dilahlwane Mohono (Faculty Officer)
T: +27 58 718 5284
E:naturalscienceqq@ufs.ac.za

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