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22 August 2018
Prof Coetzee is retelling old stories in a new book
"Failing to Learn Doomed to repeat" was one of the bookworks on display.

The title of Prof Jan K Coetzee’s latest book, Books & Bones & Other Things, says it all. The book looks into the many aspects that have built our society by presenting in a new way the stories contained in old books collected over the years. 

Prof Coetzee is a Senior Professor in the Department of Sociology at the University of the Free State (UFS). Books & Bones & Other Things was launched on 14 August 2018 and coincided with an exhibition of various “bookworks”   art installations by Prof Coetzee that feature old books, sculptures, artefacts, and fossils.
 
Book resulting from research programme 
   

“This is a book on books so the library is the perfect venue to launch a book on old texts as documents of life,” said Prof Coetzee.

For the past seven years he has been directing a Master’s and PhD programme in Sociology called The Narrative Study of Lives. His project, Documents of Life, from which this book came, focuses on a collection of old texts the oldest of which dates back to 1605.

“We live in storytelling societies and for as long as we can remember we have been telling stories. Over time the ability to produce books was born. Any collection of books can tell you a lot about your own life and the society you live in."

“I cannot read the stories of many of these old books because their narratives are closed. I have to re-narrate the books, change the narrative convention and present them in a way that makes sense to me. By combining the books with art and artefacts I want the books to tell their ancient stories in new ways.”

Book launches and intellectual discussions

At the book launch, Prof Corli Witthuhn, Vice-Rector: Research said: “What we have achieved with this launch and exhibition is unbelievable. We always try to create an intellectual space in the library.

“A book such as this is the pinnacle of an academic career. It is multidisciplinary and it looks at the world in a different way. That is what scholarship is about.”

A painting by Robert Hodgins was also handed over to the Johannes Stegmann Gallery, home of the corporate collection of the UFS, at the event. 

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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