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22 August 2018
Prof Coetzee is retelling old stories in a new book
"Failing to Learn Doomed to repeat" was one of the bookworks on display.
The title of Prof Jan K Coetzee’s latest book, Books & Bones & Other Things, says it all. The book looks into the many aspects that have built our society by presenting in a new way the stories contained in old books collected over the years. 

Prof Coetzee is a Senior Professor in the Department of Sociology at the University of the Free State (UFS). Books & Bones & Other Things was launched on 14 August 2018 and coincided with an exhibition of various “bookworks”   art installations by Prof Coetzee that feature old books, sculptures, artefacts, and fossils.
 
Book resulting from research programme 
   
“This is a book on books so the library is the perfect venue to launch a book on old texts as documents of life,” said Prof Coetzee.

For the past seven years he has been directing a Master’s and PhD programme in Sociology called The Narrative Study of Lives. His project, Documents of Life, from which this book came, focuses on a collection of old texts the oldest of which dates back to 1605.

“We live in storytelling societies and for as long as we can remember we have been telling stories. Over time the ability to produce books was born. Any collection of books can tell you a lot about your own life and the society you live in."

“I cannot read the stories of many of these old books because their narratives are closed. I have to re-narrate the books, change the narrative convention and present them in a way that makes sense to me. By combining the books with art and artefacts I want the books to tell their ancient stories in new ways.”

Book launches and intellectual discussions

At the book launch, Prof Corli Witthuhn, Vice-Rector: Research said: “What we have achieved with this launch and exhibition is unbelievable. We always try to create an intellectual space in the library.

“A book such as this is the pinnacle of an academic career. It is multidisciplinary and it looks at the world in a different way. That is what scholarship is about.”

A painting by Robert Hodgins was also handed over to the Johannes Stegmann Gallery, home of the corporate collection of the UFS, at the event. 

News Archive

Producers to save thousands with routine marketing strategies, says UFS researcher
2014-09-01

 

Photo: en.wikipedia.org

Using derivative markets as a marketing strategy can be complicated for farmers. The producers tend to use high risk strategies which include the selling of the crop on the cash market after harvest; whilst the high market risks require innovative strategies including the use of futures and options as traded on the South African Futures Exchange (SAFEX).

Using these innovative strategies are mostly due to a lack of interest and knowledge of the market. The purpose of the research conducted by Dr Dirk Strydom and Manfred Venter from the Department of Agricultural Economics at the University of the Free State (UFS) is to examine whether the adoption of a basic routine strategy is better than adopting no strategy at all.

The research illustrates that by using a Stochastic Efficiency with Respect to a Function (SERF) and Cumulative Distribution Function (CDF) that the use of five basic routine marketing strategies can be more rewarding. These basic strategies are:
• Put (plant time)
• Twelve-segment pricing
• Three-segment pricing
• Put (pollination)(Critical Moment in production/marketing process), and
• Pricing during pollination phase.

These strategies can be adopted by farmers without an in-depth understanding of the market and market-signals. Farmers can save as much as R1.6 million per year on a 2000ha farm with an average yield.

The results obtained from the research illustrate that each strategy is different for each crop. Very important is that the hedging strategies are better than no hedging strategy at all.

This research can also be applicable to the procurement side of the supply chain.

Maize milling firms use complex procurement strategies to procure their raw materials, or sometimes no strategy at all. In this research, basic routine price hedging strategies were analysed as part of the procurement of white maize over a ten-year period ranging from 2002–2012. Part of the pricing strategies used to procure white maize over the period of ten years were a call and min/max strategy. These strategies were compared to the baseline spot market. The data was obtained from the Johannesburg Stock Exchange’s Agricultural Products Division better known as SAFEX.

The results obtained from the research prove that by using basic routine price-hedging strategies to procure white maize, it is more beneficial to do so than by procuring from the spot market (a difference of more than R100 mil).

Thus, it can be concluded that it is not always necessary to use a complex method of sourcing white maize through SAFEX, to be efficient. By implementing a basic routine price hedging strategy year on year it can be better than procuring from the spot market.

Understanding the Maize Maze by Dr Dirk Strydom and Manfred Venter (pdf) - The Dairy Mail


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