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20 July 2018 Photo Leonie Bolleurs
Research informs about sustainable use of fresh water for food production
Conducting research on the topic of water-footprint assessment, are from the left: Dr Enoch Owusu-Sekyere, Dr Henry Jordaan, study leader and Senior Lecturer in the UFS Department of Agricultural Economics, Dr Frikkie Maré (Head of the Department of Agricultural Economics), and Adetoso Adetoro.

The fact that South Africa is a water-scarce country has been highlighted during the past couple of years, and even city dwellers were suddenly very aware of the drought due to the strict water restrictions. These are the words of Dr Frikkie Maré, Head of the Department of Agricultural Economics at the University of the Free State (UFS) and one of the graduates who received his PhD on water-footprint assessment studies at the recent June 2018 graduations.

The department is currently involved in various water-footprint and water-management research projects which assist in providing solutions for better water management in the future. “As department, we want to be at the forefront of research that will assist all agricultural producers with sustainable production practices to ensure economic, environmental, and social sustainable food and fibre products for the society at large,” said Dr Maré.

Research funded by Water Research Commission

The UFS recently conferred two PhD degrees (Drs Enoch Owusu-Sekyere and Frikkie Maré) and one master’s degree (Adetoso Adetoro) in the Department of Agricultural Economics. All three have been working in the field of water-footprint assessment. The research formed part of two different projects that were initiated and funded by the Water Research Commission.

According to Dr Henry Jordaan, Senior Lecturer in this department, four of his students already received their master’s degrees on the topic of water-footprint assessment, while two students are busy with PhDs and three more are working on their master’s degrees.

Topic gains momentum in research community
The water-footprint concept serves as a useful indicator to sensitise society about the impact of the food we eat on scarce freshwater resources – from agricultural producers using water to produce primary food crops and products on the farm, to the end consumer buying the food products in the retail store in town.

“Water-footprint assessment is a relatively new field aimed at informing the sustainable use of fresh water for food production. This topic is gaining momentum in the research community, given the substantial increase in the global population in the context of freshwater resources that is getting increasingly scarce. The challenge is to feed the growing population while still using the scarce freshwater resources sustainably.

Volume of water used to produce food

“In order to inform water users on how to use the resource sustainably, it is important to know the volume of water that was used to produce the required food products. Through our research, we are contributing to this knowledge by assessing the volume of water that was used to produce selected products, and to interpret the water use in the context of water availability to gain insight into the degree of sustainability with which the resource is used. The results are expected to inform water users, water managers, and policy makers regarding the sustainable use of fresh water for food production,” said Dr Jordaan.

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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