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20 July 2018 Photo Leonie Bolleurs
Research informs about sustainable use of fresh water for food production
Conducting research on the topic of water-footprint assessment, are from the left: Dr Enoch Owusu-Sekyere, Dr Henry Jordaan, study leader and Senior Lecturer in the UFS Department of Agricultural Economics, Dr Frikkie Maré (Head of the Department of Agricultural Economics), and Adetoso Adetoro.

The fact that South Africa is a water-scarce country has been highlighted during the past couple of years, and even city dwellers were suddenly very aware of the drought due to the strict water restrictions. These are the words of Dr Frikkie Maré, Head of the Department of Agricultural Economics at the University of the Free State (UFS) and one of the graduates who received his PhD on water-footprint assessment studies at the recent June 2018 graduations.

The department is currently involved in various water-footprint and water-management research projects which assist in providing solutions for better water management in the future. “As department, we want to be at the forefront of research that will assist all agricultural producers with sustainable production practices to ensure economic, environmental, and social sustainable food and fibre products for the society at large,” said Dr Maré.

Research funded by Water Research Commission

The UFS recently conferred two PhD degrees (Drs Enoch Owusu-Sekyere and Frikkie Maré) and one master’s degree (Adetoso Adetoro) in the Department of Agricultural Economics. All three have been working in the field of water-footprint assessment. The research formed part of two different projects that were initiated and funded by the Water Research Commission.

According to Dr Henry Jordaan, Senior Lecturer in this department, four of his students already received their master’s degrees on the topic of water-footprint assessment, while two students are busy with PhDs and three more are working on their master’s degrees.

Topic gains momentum in research community
The water-footprint concept serves as a useful indicator to sensitise society about the impact of the food we eat on scarce freshwater resources – from agricultural producers using water to produce primary food crops and products on the farm, to the end consumer buying the food products in the retail store in town.

“Water-footprint assessment is a relatively new field aimed at informing the sustainable use of fresh water for food production. This topic is gaining momentum in the research community, given the substantial increase in the global population in the context of freshwater resources that is getting increasingly scarce. The challenge is to feed the growing population while still using the scarce freshwater resources sustainably.

Volume of water used to produce food

“In order to inform water users on how to use the resource sustainably, it is important to know the volume of water that was used to produce the required food products. Through our research, we are contributing to this knowledge by assessing the volume of water that was used to produce selected products, and to interpret the water use in the context of water availability to gain insight into the degree of sustainability with which the resource is used. The results are expected to inform water users, water managers, and policy makers regarding the sustainable use of fresh water for food production,” said Dr Jordaan.

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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