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20 July 2018 Photo Leonie Bolleurs
Research informs about sustainable use of fresh water for food production
Conducting research on the topic of water-footprint assessment, are from the left: Dr Enoch Owusu-Sekyere, Dr Henry Jordaan, study leader and Senior Lecturer in the UFS Department of Agricultural Economics, Dr Frikkie Maré (Head of the Department of Agricultural Economics), and Adetoso Adetoro.

The fact that South Africa is a water-scarce country has been highlighted during the past couple of years, and even city dwellers were suddenly very aware of the drought due to the strict water restrictions. These are the words of Dr Frikkie Maré, Head of the Department of Agricultural Economics at the University of the Free State (UFS) and one of the graduates who received his PhD on water-footprint assessment studies at the recent June 2018 graduations.

The department is currently involved in various water-footprint and water-management research projects which assist in providing solutions for better water management in the future. “As department, we want to be at the forefront of research that will assist all agricultural producers with sustainable production practices to ensure economic, environmental, and social sustainable food and fibre products for the society at large,” said Dr Maré.

Research funded by Water Research Commission

The UFS recently conferred two PhD degrees (Drs Enoch Owusu-Sekyere and Frikkie Maré) and one master’s degree (Adetoso Adetoro) in the Department of Agricultural Economics. All three have been working in the field of water-footprint assessment. The research formed part of two different projects that were initiated and funded by the Water Research Commission.

According to Dr Henry Jordaan, Senior Lecturer in this department, four of his students already received their master’s degrees on the topic of water-footprint assessment, while two students are busy with PhDs and three more are working on their master’s degrees.

Topic gains momentum in research community
The water-footprint concept serves as a useful indicator to sensitise society about the impact of the food we eat on scarce freshwater resources – from agricultural producers using water to produce primary food crops and products on the farm, to the end consumer buying the food products in the retail store in town.

“Water-footprint assessment is a relatively new field aimed at informing the sustainable use of fresh water for food production. This topic is gaining momentum in the research community, given the substantial increase in the global population in the context of freshwater resources that is getting increasingly scarce. The challenge is to feed the growing population while still using the scarce freshwater resources sustainably.

Volume of water used to produce food

“In order to inform water users on how to use the resource sustainably, it is important to know the volume of water that was used to produce the required food products. Through our research, we are contributing to this knowledge by assessing the volume of water that was used to produce selected products, and to interpret the water use in the context of water availability to gain insight into the degree of sustainability with which the resource is used. The results are expected to inform water users, water managers, and policy makers regarding the sustainable use of fresh water for food production,” said Dr Jordaan.

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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