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26 March 2018 Photo Pixabay
Back to the drawing board to save water
We’ve managed to damage nature’s ‘filter’ with air, ocean, and soil pollution, and by destroying wetlands.

Dr Cindé Greyling, a University of the Free State (UFS) DiMTEC (Disaster Management Training and Education Centre for Africa) alumni, studied drought mitigation with a strong focus on communicating important water-saving information. 

Can we run out of water?
Yes, and no, says Dr Greyling. “To our knowledge, water is not ‘leaking’ through our atmosphere. We have what we have, but that doesn’t mean we will have enough clean, fresh water forever. Nature has a magnificent way of purifying water through the water cycle. We, on the other hand, must use a lot of money and energy to purify water. Also, we’ve managed to damage nature’s ‘filter’ with air, ocean, and soil pollution, and by destroying wetlands. The other problem is a simple supply and demand scenario. More people will need more water, but not only that, population growth calls for industry development and increased food supplies – all of which require more water.”    

A war over water
Besides some Hollywood impressions, it is difficult to imagine a war over water, but it is possible. “Some experts are convinced that we are heading there, and others claim that such tensions already exist. Personally, I don’t favour these kinds of shock tactics (or truths) – social research has shown us that it rarely leads to behavioural changes. We can learn a lot from what was has been done in Cape Town. Although we all think people were bombarded with ‘Day-Zero’-scares, they were actually encouraged to adapt their behaviour with a communication campaign that hardly ever used the term ‘Day-Zero’. This approach mobilised citizens to reach record lows of water usage.” 

Adapt a new normal
Dr Greyling encourages the “new normal” set in motion by Capetonians. “Water consciousness is needed, even when the rain comes again. We’ve taken water for granted for too long. As consumers, we have the power to turn this situation around – drop for drop. Be aware about the amount of water you use, how you use it, and for what. Keep in mind that any wastage and pollution (of ‘dry’ things) also wastes and pollutes water. Generally, we need to behave better regarding consumption.”  

News Archive

Workshops in copy writing
2005-10-06

The Department of Communication and Information Studies in partnership with the Department of Afrikaans and Dutch, German and French at the University of the Free State (UFS) this week presented several work shops in copy writing primarily for students studying Integrated Marketing Communication.

The course in copy writing presented at the UFS expanded in such a way that partnerships and interdisciplinary cooperation with other parties such as the graphic design school DCM, the marketing agency Twotone, two national radio stations, RSG and SAFm and the Department of Music at the UFS were formed. 

 

 

Some of the people involved in the interdisciplinary partnership who attended the workshop are from left Dr Angelique van Niekerk (Department of Afrikaans and Dutch, German and French at the UFS), Mr Jacques Coetzee (Marketing Manager at RSG), Mr Jeré Möller (associated to DCM Graphic Design School and post graduate student in Media Language at the UFS), Ms Dalmé Mulder (lecturer at the UFS Department of Communication and Information Studies) and Mr Anton Esterhuyse (lecturer in Music Technology at the UFS Department of Music.


Lacea Loader
Media Representative
Strategic Communication Division
University of the Free State
PO Box 339
BLOEMFONTEIN, 9300
Tel:  (051) 401-2584
Fax: (051) 444-6393
 

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