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08 April 2019 | Story Valentino Ndaba | Photo Valentino Ndaba
Andrew Lane
Mining the fourth industrial revolution way is the future says industry expert, Andrew Lane.

Innovation is imperative for the future of mining in South Africa. Industry expert, Andrew Lane proposes that leveraging on new information, mining technologies and energy knowhow, which are the hallmarks of the fourth industrial revolution, should set the scene for success.

Lane who is Africa Energy and Resource Leader at Deloitte, engaged students at a recent guest lecture hosted by the University of the Free State’s Business School on the Bloemfontein Campus. “The future is intelligent mining. It’s not just about technology; it’s about changing the way you do business,” he said.

Transforming traditional to trailblazing
“What gives you sustainable competitive advantage is the rate at which you innovate,” said Lane. Design paradigm shifts in the South African mining industry may have resulted in about 100 000 job losses during the past four years. However, mining companies stand to achieve significant gains through applying innovation.

Despite most of South Africa’s mines nearing the end of their lives, mining remains a large employer and investor attractor which ensures that the country holds a competitive advantage in the global economy. Lane is adamant that, “even though we have declined from 20% to 5% in terms of GDP contributions, mining remains a large contributor to export earnings”.

Reaching resource-rich regions
While some physical resources are inaccessible using current technology, “new mineral-processing technologies help tap into previously uneconomical mineral deposits”, according to Lane. In addition to the environment, 3D visualisation cameras can track employees and equipment in the bowels of the earth.

More mining, less loss
Integrating mining, energy, and information technology will ensure that companies reduce people, capital and energy intensity, while increasing mining intensity. The impossible can be achieved if technology is used well for developmental outcomes, employment, and improving standards of living.



News Archive

UFS scoops up MACE special award for consistent excellence
2016-12-02

Description: MACE awards 2016 Tags: MACE awards 2016 

From the left: Martie Nortjé, Lerato Sebe, Thabo Kessah,
Lacea Loader, Lelanie de Wet, Leonie Bolleurs,
Leslé-Ann George, and Mamosa Makaya from the
UFS Communication and Brand Management team
at the MACE Excellence Awards, where they received
two Merit Awards, two Excellence Awards, four Gold Awards,
one Platinum Award, and one Severus Cerff: Special Award.

The Department of Communication and Brand Management at the University of the Free State (UFS) won ten awards during the Excellence Awards of the national association of Marketing, Advancement, and Communication in Education (MACE), held on 24 November 2016 in Cape Town. Hundred and sixty two awards were presented at the event.

At the awards ceremony, the department further received the Severus Cerff Award for demonstrating consistent and outstanding excellence in the 2016 Excellence Awards Programme.

The awards ceremony is part of the MACE Annual National Congress, which took place from 23 to 25 November 2016. The MACE Congress is a platform where experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such as Dr Imtiaaz Sooliman, Founder of Gift of the Givers, Ruda Landman, Non-Executive Director of Media24 Limited, and Jonathan Shapiro, well-known cartoonist.

Lacea Loader, Director of the Department of Communication and Brand Management, said, “I am extremely proud of our achievements and I’m privileged to work with such a high-performing team. The fact that we received the Severus Cerff Award for consistent excellence is an additional, exceptional accomplishment.”

Other awards include a Platinum Award, four Gold Awards, two Excellence Awards, and two Merit Awards. Martie Nortjé, Assistant Director: Branding and Merchandise, received a Platinum Award for KovsieGear, the university’s merchandise shop. The Platinum Award is given to all the entries receiving a Gold Award of Excellence in a category, and the best entry in a division receives the award.

Leonie Bolleurs, Assistant Director: Internal Communication, received the Gold Awards for the Sound [W]right UFS student tone and voice guide, the Spaces and Places Video, the Student Bursary Fund Campaign: Photographs as well as the Excellence Awards for the Student Bursary Fund Campaign: Video and the Expanded Footprints Publication. Loader was awarded with the Gold Award for the Facilitation of the review of the UFS Language Policy. This award is given to the highest-scoring entry in every category.

Thabo Kessah, Senior Officer: Internal Communication at the Qwaqwa Campus, and Loader each received a Merit Award for the Ke Eo Taba Qwaqwa Newsletter and Prof Jonathan Jansen’s Commemorative Book: For such a time as this.

Earlier this year, KovsieGear received Gold at the 2016 Prism Awards of the Public Relations Institute of Southern Africa (PRISA). The B Safe Take Action campaign also recently received an award at the African Excellence Awards in Cape Town.

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