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#WomenofKovsies: Prof Neneh honoured in 2019 Emerald Literati Awards

27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden

Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards.

Finding solutions to real-world problems

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says.

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Discussion on decolonising the UFS draws international speakers

2017-11-07

During an insightful two days (27-28 October 2017), bright young minds and experienced thinkers came together at the University of the Free State (UFS) to engage in deep philosophical talks on the topic of decolonisation. The event was hosted by the university’s Centre for Africa Studies and the Department of Philosophy.

Heavyweight thinkers
Attendees to this colloquium were treated to the thoughts of renowned academics from various social sciences disciplines, including: Prof Francis B. Nyamnjoh, University of Cape Town; Prof Henning Melber, Dag Hammarskjöld Foundation, Nordic Africa Institute, University of London, University of Pretoria and the UFS; Prof Heidi Hudson, UFS; Prof Sabelo J Ndlovu-Gatsheni, University South Africa; Alida Kok, Unisa; and from the UFS Prof Johann Rossouw, Dr Stephanie Cawood, Dr Christian Williams, and Khanya Motshabi. All the speakers had extensive global experience that allowed them to use practical examples to illustrate theoretical ideas. These ranged from students removing colonial spirits with African rituals, incorporating indigenous knowledge systems in curricula, to the creation of cultural houses on campuses where students can become acquainted with different cultures in a safe space.

Description: Decolonising colloquium bigger Tags: Decolonising colloquium bigger

Questions from attendees at the recent colloquium on decolonising the university,
hosted by the Centre for Africa Studies and the Departement of Philosophy,
showed a search for solutions to the current decolonising dilemma.
Photo: Charl Devenish

Where to from here?
Questions from attendees showed a search for solutions to the current decolonising dilemma. How will it look? Is it possible? Has it worked anywhere? During the two days, it became clear that colonialism reaches far and deep, rendering decolonisation a complex problem that should be addressed carefully to avoid greater divisions. “Colonisers and colonised are two sides of a coin,” Prof Melber explained. “Essentially it means that we are part of the same coin.” This metaphor illustrated how there is no right or wrong world view, or right or wrong knowledge – there should, however, be an integrated approach suitable for that “one coin”.

It starts at home
Successful decolonisation starts in the mind, it was agreed. Colonisation robbed us all of a richness of knowledge by offering absolutes, or “the only truths”. Questioning existing colonial knowledge and exploring other bodies of knowledge will ultimately lead to a new world of knowledge. Being mediators between the different worlds of knowledge is what the new generation of academics needs to become.

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