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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

UFS establishes Centre for Education Development

2007-09-26

At its meeting on 14 September 2007 the Council of the University of the Free State (UFS) took a number of key decisions on matters recommended by the Executive Management of the university for its consideration or approval.

The Council gave the green light for the merger of the Section Upgrading of Education (School of Education) and Research Institute for Education Planning (RIEP) to create a single unit for education development. The qualifications and courses currently offered by these two units will henceforth be offered by the newly formed unit. The new unit will be known as the Centre for Education Development.

Under this new dispensation, amongst others, the functions of the unit will be extended to include other in-service training of teachers and empowering courses and qualifications as well. Some of the existing RIEP courses will be converted into credit-bearing short courses in more learning areas than are presently available, and that the focus will also be on offering short courses as the need may arise. Research will become a prominent function of this new unit.

The Council has also approved the reinstatement of the Department of Genetics as a stand-alone department. Currently Genetics is a sub-discipline of Plant Sciences. Its reinstatement as an independent department will have several advantages for the Faculty of Natural and Agricultural Sciences, as well as the university, namely:

- with its own identity, Genetics as a subject will attract more students, through which the UFS will be able to get more subsidies.
- postgraduate students who leave the university for others will have an incentive to stay.
- researchers in Animal Genetics and Behavioural Genetics will be able to fulfil their full role.
- service delivery to the industry will result in the generation of third-stream income.

The Council also extended the terms of office of the Dean of the Faculty of Law, Prof Johan Henning, and that of the Director of Finance, Mr Chris Liebenberg, for a further five years each.

The Council further appointed Dr Elias Nyefolo Malete as the Campus Principal of the UFS Qwaqwa Campus for a term of three years. Dr Malete has been acting in that position prior to his appointment.

Other matters involved the condonation of the Council’s 1995 resolution to sell the Hertzog House in Goddard Street in Bloemfontein, and the approval of the sale of another house in Biddulph Street in Harrismith.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za
26 September 2007

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