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29 March 2019 | Story Lacea Loader
Edward Kiesswetter
Edward Kieswetter, newly appointed SARS Commissioner.

The Chairperson of the Council of the University of the Free State (UFS), Mr Willem Louw, extended a message of congratulations to Mr Edward Kieswetter on his appointment by President Cyril Ramaphosa this week as Commissioner of the South African Revenue Service (SARS).

Mr Kieswetter served as Deputy Chairperson of the UFS Council from 2008 to 2014 and was Visiting Professor at the university’s Business School until 2018.

“On behalf of the Council and the university community, I wish Mr Kieswetter well in his work as newly appointed SARS Commissioner. It is evident that the high-level selection panel made an exceptionally good choice for this crucial position. Mr Kieswetter’s vast experience as former SARS deputy commissioner, his subsequent track record of transformative leadership, and his experience in turning around a large institution will serve him well in this new role,” says Mr Louw.

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Lacea Loader (Director: Communication and Marketing)
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News Archive

The value of sport discussed by international figure
2010-03-31

 
At the presentation were, from the left, front: Ms Corrie Sears, University of Nebraska; Ms Martie Nortje, Corporate Relations at the UFS; back: Dougie Heymans, KovsieSport at the UFS; and Prof. Niel Viljoen, Vice-Rector: Operations.
Photo: Leonie Bolleurs

 
The University of the Free State’s (UFS) Divisions Corporate Relations and KovsieSport recently hosted the Director of Academic Marketing from the University of Nebraska in the United States of America, Corrie Sears. She conducted a presentation on “The value of sport for a university’s brand.”

According to Ms Sears, branding must be an integral part of a university’s awareness campaigns. This could help to increase attendance on sports days. Ms Sears’s presentation also left attendees with some good examples on creating the right atmosphere on the day that a sports game is played. The University of Nebraska is known for their more than 300 consecutive total sell-outs of their football games.

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