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17 May 2019 | Story Eloise Calitz | Photo Charl Devenish
Agribusiness Transformation Programme
At the launch of the programme during Nampo 2019 were, from the leftt: Anton Nicolaisen, Provincial Head: Free State and Northern Cape, Standard Bank; Prof Francis Petersen, Rector and Vice-Chancellor of the UFS; Mangi Ramabenyane, General Manager, Farmer Support and Development at the Department of Agriculture and Rural Development; Nico Groenewald, Head: Agri-Business at Standard Bank; and Bigboy Kokoma, farmer from Bothaville.


Bigboy Kokoma, a 33-year-old ‘young’ farmer, speaks with confidence and pride about his family farm in the Bothaville district. One hundred and forty-two hectares of land that has been in the Kokoma family since 2005 when his father established the farm. The farm specialises in livestock, mostly Bonsmaras, and vegetables. “I want to set an example to other young farmers and, through this, become an ambassador of inspiration to my generation.”

Bigboy has a Diploma in Financial Management. “Having this qualification is a step closer to understanding the financial management of the farm, but if you want to take the leap to become a commercial farmer, you need greater knowledge and understanding to get you there.”  He is excited to have been selected for the Agribusiness Transformation Programme, because this will bring him closer to his dream of becoming a commercial farmer, to contribute to the economy of South Africa, and it will assist him in taking his family legacy further.

He is one of 25 farmers in the country who was selected to take part in the Agribusiness Transformation Programme. The programme’s main objective is to develop black emerging farmers through structured, accessible, and relevant agricultural and entrepreneurship training in order to become economically viable commercial farmers that will have greater impact in the agricultural sector in the Free State.

Importance of agriculture

Globally, the agricultural sector faces multiple challenges: it has to produce food to feed an exponentially growing world population, with a smaller rural labour force, adopt more energy-efficient and sustainable production methods, manage limited natural resources and climate change, and contribute to socio-economic development. 
 
Agriculture is of fundamental importance, not only on a global scale, but also on the African continent; therefore, we are especially proud of the Agribusiness Transformation Programme that will, in the long run, enable 25 farmers to become productive and well-functioning agri-business contributors that provide solutions for the much-needed challenges in food security, job creation, and the development of agricultural products.
 
Value of strong partnerships

The programme is an initiative of the University of the Free State (UFS), Standard Bank, and the Free State Department of Agriculture and Rural Development. They believe that strong partnerships are needed in the development of black emerging farmers, and to drive change in the sector. What makes the partnership successful, is the multiple strengths and expertise that each partner provides.

The UFS has a strong Agricultural Sciences division, with experience in training farmers in formal undergraduate and postgraduate programmes, as well as short courses.  The UFS Centre for Development Support has a solid record of developing entrepreneurs and university’s Innovation Office is at the forefront of technology transfer.

“The UFS is applying its strengths in education, training, innovation and technology transfer to ensure the development of these 25 farmers. We are excited to take the lead in this program and to ultimately contribute to a productive and well-functioning agri-business sector in South Africa. The impact of the programme is wide and the future brings possibilities of developing a model that will be replicated in the rest of South Africa and Africa,” says Prof Francis Petersen, Rector and Vice-Chancellor of the UFS.

Standard Bank has strong expertise in financing the agricultural sector, stimulating enterprise development and SMMEs, and providing financial services to the public sector.  The Department of Agriculture and Rural Development provides services to farmers who have access to land.

Programme launched at Nampo 2019

The programme was fittingly launched at Nampo on 15 May 2019, bringing together leaders in agriculture, business, the media, and influencers in the sector to engage and meet with the 25 farmers. The discussion at the launch again reiterated the importance of this programme and the level of skills transfer this partnership will mobilise.



News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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