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13 May 2019 | Story Selloane Mile | Photo Tsepo Moeketsi
Qwaqwa Campus Open Day
Colourful learners from near and far descended on the Qwaqwa Campus for this year’s Open Day.

The 2019 University of the Free State Open Day on the Qwaqwa Campus was a colourful affair, attended by learners from high schools in and around Qwaqwa. Leaners were treated to information tables that saw a display of activities, highlighting the multifaceted nature of the campus, dubbed ‘the education hub in the mountains’. The first session began with an excited crowd of mainly Grade 12s receiving words of encouragement from the Campus Principal, Dr Martin Mandew, who extended a word of welcome and gratitude to the teachers for responding to their call. He also encouraged learners to apply as early as possible for the 2020 academic year, as space in tertiary institutions is limited.
 
“Your future is here; Qwaqwa Campus is the place to be,” he reassured the learners. He concluded by saying, “Ours is a smart campus, well-resourced with information and communication technology facilities, among many other features”. 

Learners explore campus

In the second session, learners explored the campus to learn more about what is being offered. They were met by warm and welcoming smiles from representatives of all the faculties and departments. Support services sharing information with potential students included Housing and Residence Affairs, the Student Representative Council (SRC), Student Life, and KovsieSport. Pretty Nzong, a learner from the Seotlong Agricultural and Hotel School, said she has learnt a lot, especially from the faculties, as she did not know what she wanted to study next year. “My highlight of the day was the inspiration I drew from the Assistant Deans and Campus Management in their academic regalia. I hope one day I will ascend that very stage as a graduate,” she said. Her friend, Lebohang Motsoeneng, said the experience gave her a sense of direction on the career path she wants to follow, and this experience re-ignited her spark to become a natural scientist.

Student Life

Although academy was the centre of attention on the day, learners also experienced ‘the feeling’ said to be only known by Kovsies, as they indulged in the essence of student life, including sports, student leadership, counselling services, and career guidance.
 
A sports fanatic, Moleleki Motaung from Mmathabo Secondary School, alluded to his experience as ‘exciting’. “I have been struggling to get exposure, and I believe this campus will afford me an opportunity to showcase my talent on the football field.”  Kamohelo Pholohang, also from Mmathabo Secondary, said the experience was enlightening, as it dealt with his indecisiveness on the course of study that he wants to pursue next year. Both learners emphasised that they are definitely coming to study here next year; both will be studying for a Bachelor of Education degree, with the former reiterating that he will also be the campus football star!

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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