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Betsy Eister – Keeping the main thing the main thing

24 August 2020 | Story Amanda Tongha | Photo Supplied

Betsy Eister 2_read more — Keitumetse Betsy Eister says the information they provide is used by researchers “in conducting much-needed research aimed at contributing towards the knowledge base of South Africa, knowledge aimed at building our nation towards a developed country”.

The role of Keitumetse Betsy Eister, Director: Library and Information Services – who leads a diverse team of 65 staff members – is to ensure that the University of the Free State community has access to information. This is done to “support lecturers in teaching researched content to undergraduate and postgraduate students and to assist students in their learning expedition by supporting them towards academic success and life-long learning”. Giving an overview of the role of the UFS Library and Information Services, Eister adds that the information they provide is used by researchers “in conducting much-needed research aimed at contributing towards the knowledge base of South Africa, knowledge aimed at building our nation towards a developed country”. This information is also beneficial to support staff and the management of the university, who are using it to deliver well-researched services.

With a masters’ degree in Library and Information Services and working on her PhD, Eister is the right person to ensure that the right information gets to the right people. A mother of two and someone that colleagues look up to, there is much to learn about this UFS champion woman.

Tell us about yourself

I was born and bred in Thaba Nchu 56 years ago. I remain grateful and proud of the type of parents I had, who instilled in me the belief and love for education, a foundation that has grounded me and led me to where I am today.

I believe in the teachings of the late Steven Covey, one of which is “the main thing is to keep the main thing the main thing”. In short, he says you need to stay focused on what you choose to do. In staying focused, I prefer to be driven by principles that have proven to have worked well in humanity, such as the government’s batho pele principles, ubuntu principles, ethical leadership principles, and so on.

On being a UFS staff member

I am proud of the 10 years I have spent as a Kovsie, with staff members who always remind me about the positive contributions I have made in their lives. Many of them have worked on their qualifications, some have obtained their first degrees, while others have improved their qualifications. At this stage, I can safely say the UFS LIS is a learning organisation, with four of us busy with doctoral studies, four with master’s studies, three with their honours, and six with their first degrees. We have also been working on our research capabilities, with two articles already published.

Advice to her 15-year-old self

Looking back, I see a little girl who fortunately made the right choices in life. The most important one was to listen to my parents. I went to a girls’ high school, the St Anne’s High School. At one stage, we performed the Bible story, Joseph and the Amazing Technicolour Dreamcoat, and I played the role of one of Pharaoh’s dancers. I developed a love for dancing and wanted to turn it into a career. My parents advised me to get my education first; I wasn’t very pleased with that, but I listened to them. I am glad that this 15-year-old worked on her education; I believe I would never have been the self-actualised woman I am today, given the dancing-career opportunities that were scarce for black people during those years. I believe education is key, whether you want to work as an employee or run your own business. It brings with it the maturity and knowledge required in both areas of productivity.

Women who inspires her

Prof Mamokgethi Phakeng, the UCT Vice-Chancellor. She is a classic example of what it means to spend the 24 hours we all have in a day; what you do with it depends on you. I see her using it to make an impact on a number of fronts within her circles of life, showing what ‘woman power’ is capable of. UCT students call her ‘Deputy Mother’, hooking up with them on social media. I, for example, join her every Sunday at 16:00 during her one-hour sessions, taking us through all aspects of postgraduate studies; this is for anyone to join, not only UCT students. She has now started sessions on building a career in academia. She seems to be living a balanced life, also making time for exercising and hiking.

News Archive

UFS SIFE is the best in SA!

2004-07-09

The SIFE team celebrates their victory with Jack Shewmaker, founder of SIFE in 1975 and past-president of Walmart in the USA, and Moses Kgosana, Chairman of KPMG SA.

The Students in Free Enterprise (SIFE) team of the University of the Free State competed in the National SIFE championships on Thursday, June 17, 2004 at Ceasar’s Convention Centre in Johannesburg.

Strong competition was experienced from the other ten participant SA universities, e.g. the Universities of the Western Cape, Kwazulu-Natal, Cape Town and RAU, but die UFS SIFE team retained the national championship for the third year running.

The team will now represent South Africa and the University of the Free State in Barcelona, Spain at die SIFE World Cup. The competition will be held from 22 to 24 September 2004.

The presentation team members for the competition were Tsholofelo Tlhomelang, Imameleng Matete, Kenneth Lefa, Kabelo Lephaka, Nadia van Staden, Tshepo Mahloko (Multi-Media), Werner Schmidt (Faculty Advisor). Supporting the presentation team were Lineo Peete, Keketso Ntene, Ruth Morienyane, Motaung Mathaba, Tshireletso Seekoe, Peter Letsoalo, Obakeng Msuthwana, Tshepiso Lebentle, JC Langeveldt and Michelle Stanley.

SIFE is a world-wide non-profit organisation with the express aim of encouraging students to spread their business knowledge - gained in the classroom - to the community, to promote and expand the principles of free enterprise.( www.sife.org )

The criteria by which SIFE-projects are measured are the following:

• How free markets work in the global economy.
• How entrepreneurs succeed by identifying a market need and then profitably producing and marketing a product or service to fill that need.
• The personal entrepreneurial, communications, technology and financial management skills needed to successfully compete.
• Practicing business in an ethical and socially responsible manner that supports the principles of a market economy.
• Measuring the results of projects, utilizing mass media and the Internet, involving non-business majors and utilizing a Business Advisory Board, communicating the program through a written report and verbal presentation.

The UFS’ SIFE-team’s presentation complied with all the above mentioned criteria. SIFE UFS’ education drive stretched from primary school learners, to adults who had been working for thirty years – this diverse group was taught about the free market system and its value in the global village. Business ethics and basic business principles were communicated in a fun and interactive way to learners. High-level business advice was given to entrepreneurs who started new projects, e.g. a brick-maker, and marketing advice were given to existing businesses in need of expansion.

If you are interested in helping SIFE UFS achieve its goals, e-mail Werner Schmidt at
schmidtw.ekw@mail.uovs.ac.za or phone him at 051 – 401 3376.

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