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“A mind that is learning is a free mind and freedom demands the responsibility of learning” – J. Krishnamurti. What is the essence of education in our modern society amid the emerging, unprecedented, present-day circumstances? On 27 November 2020, third-year students from the University of the Free State (UFS) not only sought to inspire the youth in Kestell and bring them messages of hope, but also actively engaged them on how to be equipped with the necessary skills that would help them surf through the rapidly advancing world economics and the changing labour-market demands.
The collaboration with other expert stakeholders created a platform for significant conversation about alternative skills training that is designed to successfully address the current economic needs, thus enabling education to thrive and serve the intended purpose, which would ultimately manifest in effective transformation within communities. The UFS Qwaqwa Campus Community Engagement office coordinated the teamwork, comprising the Free State Department of Social Development, Maluti TVET College, the Free State School of Nursing, AGAPE Foundation for Community Development, Japie Lepele Foundation, the Riverside Finishing School, and Advance Academy.
TVET education allows students to progress in fields that suit them best and at the same time acquire skills needed for the future world of work. Information Technology (IT) students and staff members shared encouraging testimonies of their education experience and employment. The academy presented their finishing school programme to encourage learners to complete their secondary education even after they have suffered some interruptions. Although there are currently many challenges facing education in our semi-rural areas – such as Kestell – that result in lack of access to education and insufficient resources, civil partnerships like these are supporting and enabling communities in their quest to find their own solutions.
UFS hosts the 2017 SAIMS Conference
2017-09-21
The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied
The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.
Prof Petersen motivates researchers to become part of the business cycle
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.
Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”
Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House.