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21 July 2020 | Story Nitha Ramnath | Photo UFS photo archive

The Department of Business Management within the Faculty of Economic and Management Sciences is one of four successful recipients of the Nurturing Emerging Scholars Programme (NESP), which aims to recruit honours graduates who demonstrate academic ability and express an early interest in the possibility of an academic career. 

 “The NESP is a mechanism that addresses a potential shortcoming in the department in the medium to long term. Most of the academics in the department specialise either in entrepreneurship or marketing. As such, the availability of academics with interdisciplinary business knowledge who can teach and do research across the different sub-fields of business management is limited,” says Prof Brownhilder Neneh, Associate Professor in the Department of Business Management.

Once graduates enter the programme – as NESP master’s graduates they form part of a resource pool from which new academics can be recruited. 

Prof Neneh continues: “Considering the imminent retirement of academics in the department, the NESP provides an opportunity to recruit an academic who is able to work with experienced academics, gain experience, and ‘prepare’ the person to become an expert across the different fields in the department.”

“This programme would assist in succession planning within the department as well as training individuals within academia,” she says. 

According to Prof Neneh, access to this funding opportunity will further strengthen and expand the path that the department has embarked upon as far as striving for excellence in teaching, research, and community engagement is concerned, thereby contributing to address key societal challenges. “Appointing an NESP candidate would be an ideal opportunity to recruit an academic who will be able to work with the senior staff and gain experience and teaching/research competencies relevant to the 4IR, and ‘prepare’ the person to become the business management expert in the department,” she says.

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The value of sport discussed by international figure
2010-03-31

 
At the presentation were, from the left, front: Ms Corrie Sears, University of Nebraska; Ms Martie Nortje, Corporate Relations at the UFS; back: Dougie Heymans, KovsieSport at the UFS; and Prof. Niel Viljoen, Vice-Rector: Operations.
Photo: Leonie Bolleurs

 
The University of the Free State’s (UFS) Divisions Corporate Relations and KovsieSport recently hosted the Director of Academic Marketing from the University of Nebraska in the United States of America, Corrie Sears. She conducted a presentation on “The value of sport for a university’s brand.”

According to Ms Sears, branding must be an integral part of a university’s awareness campaigns. This could help to increase attendance on sports days. Ms Sears’s presentation also left attendees with some good examples on creating the right atmosphere on the day that a sports game is played. The University of Nebraska is known for their more than 300 consecutive total sell-outs of their football games.

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