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21 July 2020 | Story Nitha Ramnath | Photo UFS photo archive

The Department of Business Management within the Faculty of Economic and Management Sciences is one of four successful recipients of the Nurturing Emerging Scholars Programme (NESP), which aims to recruit honours graduates who demonstrate academic ability and express an early interest in the possibility of an academic career. 

 “The NESP is a mechanism that addresses a potential shortcoming in the department in the medium to long term. Most of the academics in the department specialise either in entrepreneurship or marketing. As such, the availability of academics with interdisciplinary business knowledge who can teach and do research across the different sub-fields of business management is limited,” says Prof Brownhilder Neneh, Associate Professor in the Department of Business Management.

Once graduates enter the programme – as NESP master’s graduates they form part of a resource pool from which new academics can be recruited. 

Prof Neneh continues: “Considering the imminent retirement of academics in the department, the NESP provides an opportunity to recruit an academic who is able to work with experienced academics, gain experience, and ‘prepare’ the person to become an expert across the different fields in the department.”

“This programme would assist in succession planning within the department as well as training individuals within academia,” she says. 

According to Prof Neneh, access to this funding opportunity will further strengthen and expand the path that the department has embarked upon as far as striving for excellence in teaching, research, and community engagement is concerned, thereby contributing to address key societal challenges. “Appointing an NESP candidate would be an ideal opportunity to recruit an academic who will be able to work with the senior staff and gain experience and teaching/research competencies relevant to the 4IR, and ‘prepare’ the person to become the business management expert in the department,” she says.

News Archive

Workshops in copy writing
2005-10-06

The Department of Communication and Information Studies in partnership with the Department of Afrikaans and Dutch, German and French at the University of the Free State (UFS) this week presented several work shops in copy writing primarily for students studying Integrated Marketing Communication.

The course in copy writing presented at the UFS expanded in such a way that partnerships and interdisciplinary cooperation with other parties such as the graphic design school DCM, the marketing agency Twotone, two national radio stations, RSG and SAFm and the Department of Music at the UFS were formed. 

 

 

Some of the people involved in the interdisciplinary partnership who attended the workshop are from left Dr Angelique van Niekerk (Department of Afrikaans and Dutch, German and French at the UFS), Mr Jacques Coetzee (Marketing Manager at RSG), Mr Jeré Möller (associated to DCM Graphic Design School and post graduate student in Media Language at the UFS), Ms Dalmé Mulder (lecturer at the UFS Department of Communication and Information Studies) and Mr Anton Esterhuyse (lecturer in Music Technology at the UFS Department of Music.


Lacea Loader
Media Representative
Strategic Communication Division
University of the Free State
PO Box 339
BLOEMFONTEIN, 9300
Tel:  (051) 401-2584
Fax: (051) 444-6393
 

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