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19 March 2020 | Story Opinion article by Prof Hussein Solomon | Photo Supplied
Hussein Soloman
Prof Hussein Solomon, Senior Professor: Political Studies and Goverance

The world celebrated International Women’s Day on 8th March 2020. Such symbolic days, however, seem to have little effect on the actual status of women in the world as a recent United Nations report notes. Despite strides towards greater gender equality, the world body notes there is not a single country which has achieved gender equality. Moreover, 90 percent of men and women hold some bias against females. The statistics are alarming: 50 percent of men thought they had more rights to a job than women, and a third of respondents in 75 countries felt it was acceptable for men to hit women. In China, 55 percent of respondents felt that men make better political figures. Even in what used to be regarded as the bastion of liberal democracy, the USA, 39 percent agreed with the statement that men make better political leaders than women.

Participation of women in the labour force

Disappointing as these figures are, there is hope if one considers how patriarchy is being overcome in the Middle East North Africa (MENA) region. It is here where patriarchy first developed between 3100 B.C and 600 B.C. It is also the region which has experienced the least gender progress in the world. The figures are incontrovertible. Given the widely held view that women belong in the domestic sphere focusing on keeping house and child-rearing, there are low rates of participation of women in the labour force. Only 24 percent of women in the MENA region are employed, whilst the figure for their male counterparts is 77 percent.  Moreover, according to a report of the International Labour Organization, young women with higher education have a slim chance of entering employment than their less-educated male counterparts. This has negative consequences for the household economy and the economy at large, and it perpetuates greater dependence male family members (husbands, fathers, brothers) -patriarchy, built as it is on vertical power relations, is further entrenched.

The absence of women in positions of power is glaring in the MENA region, as is their absence in governance which is made possible by patriarchal attitudes.  According to the Arab Barometer the majority of respondents believe in limiting the role of women in society. Within the home, 60 percent believe that the husband should be the final decision maker in matters impacting the family. Moreover, only a third of the Arab public believe that women are as effective as men in public leadership roles.

Resisting marginalisation

Whilst the marginalization and oppression of women is a sad truism of MENA countries, this should not be the norm. Patriarchy was constructed and can be deconstructed. The challenge for feminists then is to actively resist their marginalization in conjunction with other progressive players and to utilize the tectonic changes underway in the Middle East – from the penetration of the internet, to making common cause with progressive forces in society to open up the democratic space. Democratic space in this sense does not only mean the fight for the ballot but also emancipation in every sense – including freedom from patriarchy. There is reason to believe that some of this is beginning to happen in the region.  Consider, for instance, how Morocco’s rural women in an effort to access land from conservative tribal authorities, formed action committees called Sulaliyyates. These challenged tribal authorities and women’s subordination in the family and the work place.

There is reason to believe that women’s experiences in mobilizing against authoritarian regimes in the region have resulted in a new consciousness on their part. They see the connection between their own oppression and the need for emancipation of the broader society. When women took to the streets against Al-Bashir in Sudan it was their awareness of how fuel shortages and inflation brought on by corrupt and inefficient governance were increasing household food security. Following the July 2019 agreement between the military junta and the alliance of opposition parties, there was an effort to force women back into the home to play their “traditional” roles. However, women have remained politically engaged and mobilised – decrying everything from the persistence of sexual harassment to demanding the prosecutions of those involved in wrong-doing from the Bashir era.

Social justice and gender equality

Women activists are also pushing back on the streets of Tehran, Ankara and Algiers. In Tehran, women’s’ grassroot movements are calling on Islamic Republic to fulfil their promises of social justice and gender equality. Their resistance to patriarchy has taken the form of disobedience, refusal, and subversion. Initially their activism sought to reform the rule of the mullahs within the prevailing system spurred on by a reformist president – President Khatami - who demonstrated greater receptivity to gender equality. In the past two years women’s groups in Iran increasingly called for the end of Iran’s post-1979 system of governance as they view such theocracy as antithetical to the cause of gender emancipation. In Ankara, feminists have taken on domestic violence by forming the Purple Roof Women’s Shelter Foundation in an effort to collectively fight abuse in the family.

Meanwhile, in Algiers, women have been at the forefront of the protest movement against the establishment or what Algerians term a “Le Pouvoir” – the cabal of generals, businessmen and politicians of the ruling party which govern this North African country. For 19-year old Miriam Saoud, it was seeing the back of this political elite that impoverished ordinary Algerians through their corrupt practices. For 22-year old political science student Amina Djouadi, it was about real political representation for male and female citizens. Whilst the presence of this younger generation of women makes sense given the fact that half of Algeria’s population is below thirty years of age, who bear the brunt of unemployment - older women have also been on the Algerian streets. Elderly Nissa Imad was also on the streets protesting. All five of her children are unemployed. Explaining her presence against the barricades she defiantly states, “I am here for the young, for our kids. There’s nothing for the young generations. No jobs and no houses. They can’t get married. We want this whole system to go”. It is clear from the narratives of these women that they see the connection between their daily lived experiences of disempowerment and marginalization, and the broader structural causes, and therefore are actively seeking the end of the patriarchal and oppressive political and economic order.

Changing attitudes

Despite the MENA region having the largest gender gap of all regions in the world, there is hope too. Attitudes are changing and becoming less patriarchal - the Arab Barometer starkly demonstrates this, where 75 percent in the MENA region support women’s access to tertiary education, 84 percent believe that women should be allowed to work in the labour force, whilst 62 percent believe that women should be allowed into political office. What accounts for these progressive attitudes? First, there seems to be a generational divide with younger people (which comprise the majority in the MENA region) holding less patriarchal views. Second, with access to tertiary education, those holding post-secondary qualifications are less discriminatory in their attitudes than those without post-school qualifications. The momentum for a post-patriarchal MENA region is therefore increasing.

This article was written by Prof Hussein Solomon, Senior Professor: Political Studies and Goverance 

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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