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09 March 2020 | Story Prof Francis Petersen | Photo Sonia Small
Prof Francis Petersen
Professor Francis Petersen is the Rector and Vice-Chancellor of the University of the Free State

The shortage of skills is a global phenomenon and employers are concerned about the need for skilled professionals to meet the demands of various sectors of their economies. This situation has reached worrying proportions in South Africa, where it has become apparent that there is a nonalignment between the skills graduates are equipped with and those that are required in the workforce. 
Moreover, the continuous contraction of the South African economy is further spurring the unemployment crisis: the weak economic performance is not sufficient to create jobs in line with the growth of the working-age population. It is also evident that skills shortages and a lack of social capital have become a systemic problem that prevents access to jobs. 

Preparing graduates for the world of work
Unemployment in South Africa is about 29%, according to Statistics South Africa’s latest Quarterly Labour Force Survey; the unemployment rate of people between the ages of 15 and 34 years is 56%. Earlier this month, President Cyril Ramaphosa announced in his State of the Nation address that the country is facing its highest unemployment rate since 2008. Referring to youth unemployment as a “crisis”, the president said about two-thirds of the 1.2-million young people entering the labour market each year remain outside employment, education, or training.

There is an argument that a university graduate should not necessarily be job-ready, but must have the ability to think, to adapt and to learn relatively quickly. Even with this expectation, it is critically important to understand the world of work and to have a relationship with the job market. This is not only important from a future employment perspective, but it will also bring the job market closer to the academic curriculum and the research agenda of the university. It goes a long way towards starting to co-create solutions and conceptualising futures that are more inclusive and sustainable.

UFS interventions to improve student success
The University of the Free State (UFS) has taken collaboration with the private sector, industry, and commerce very seriously — most of the academic departments have industrial or sector-specific advisory boards through which robust discussions are taking place concerning the curriculum, appropriate funding to students, interventions to improve student success, challenges of the job market, and which research projects are essential to tackle. Through these boards, a relationship between the university, industry, the private sector, and commerce is established. This is a good starting point not only to address employment, but also to provide a catalyst for optimising an ecosystem to address the country’s economic challenges.  

UFS has also established a Short Learning Programmes office, as we believe that training and retraining workers in an ever-changing job market is essential. 
Our proactiveness in creating platforms of engagement with companies about student recruitment — as well as motivating companies, donors, and funders to employ and fund our top graduates — is evident through the work of our Career Services office. Trends in job placement are identified to help us better understand which markets to tailor our programmes to, and to create corporate partnerships for job-training opportunities. Keeping our students informed about career opportunities and equipping them with the skills and grit to make them employable — whether it is to find employment or to start their own business, is the Career Services’ goal.

Developing an entrepreneurial mindset 
Entrepreneurship has a vital role in combating unemployment. Equipping students with an entrepreneurial mindset is a priority, and “entrepreneurial thinking” is one of the university’s key graduate attributes. 

UFS supports the notion that preparing young jobseekers for the ever-evolving world of work is an integral aspect of their learning at university. We offer a compulsory foundation module to expose all of our first-year students to aspects of entrepreneurship, which are also captured throughout the curriculum.  
The UFS Business School has developed initiatives and training programmes specifically aimed at entrepreneurial enterprises. Our Centre for Business Dynamics works with the business sector, helping companies to stay competitive by bridging the gap between existing skills and those required by each industry. Short courses in entrepreneurship are among the tools they use to achieve this. Practical impetus is provided to students with business ideas through our Student Business Incubator; initiatives such as Young Entrepreneurs and the local chapter of Google’s Startup Grind U further stimulate entrepreneurial thinking.

Solving the skills gap
At UFS, we have found that to help the country in solving the skills gap and allow higher education institutions to thrive, various factors, such as industry, region, and job role are important. It has become all too clear that it is not enough to have only technical knowledge — a combination of skills is required for most jobs as technology becomes an integral part of daily tasks in the workplace. Education efforts should focus on areas that set individuals apart from machines and technology. 

There is a need for graduates to evolve with career opportunities, as many employers consider critical and strategic thinking skills as fundamental in middle-management roles. Collaboration, negotiation, emotional intelligence, cognitive flexibility, and resilience are important abilities in the workplace.

With the right skills and networks, our graduates will be able to secure employment, have enterprising mindsets to support and sustain themselves, and contribute to the development of their communities. 

A strong focus on employability as part of the core business of a university and the ability to equip our graduates with the necessary skills will remain crucial factors in the years to come. Our relationship with industry, the private sector, and commerce is crucial to driving this.

This article was published in the Mail&Guardian newspaper on 6 March 2020


News Archive

Business School in top ranks of survey
2012-02-15

 
UFS Business School
Photo: Liezl Muller

The UFS Business School was ranked amongst the top business schools in South Africa in a survey by Finweek and MBAConnect.net. MBAConnect.net is the biggest social network for MBA graduates in South Africa. 

More than 10 000 MBA graduates and students were invited to take part in the survey and 1 575 of them completed it. More than half of the respondents are in senior or executive positions.
 
Prof. Helena van Zyl, the Director of the UFS Business School, says any business school has a moral obligation towards its alumni to ensure that the quality of the qualification that they obtained is maintained, that network opportunities are created for graduates, and that job opportunities are communicated, etc. Investment in and involvement with the alumni are non-negotiable as they form the backbone of a business school.
 
The UFS Business School’s results are listed below. The respondents rated the school as the school with the highest:
  • percentage of respondents saying they had definitely made the right choice in doing an MBA: second with 92% (average 86%)
  • score in leadership effectiveness: third with 8.9 (average 8.7)
  • decision-making effectiveness: shares first place with 9.4 (average 9.1)
  • credibility in business: second with 8.9 (average 8.6)
  • impact of an MBA in changing industries: third with 8.3 (average 7.9)
  • score for influence of an MBA in starting your own business: second with 8.5 (average 6.9)
  • percentage of respondents saying an MBA was definitely worth the price paid: shares first place with 80% (average 72%)
  • score for changing the outlook of students: shares first place with 9.3 (average 8.9)
  • score for improving people’s views of their own potential: shares first place with 9.5 (average 9.1)
  • score for helping people become better leaders in their personal lives: shares third place with 8.3 (average 7.8).
The UFS Business School shared first place with its alumni averaging the shortest payback period amongst those who thought the MBA was worth it. Its score was 1.1 years (average 1.8 years)
 
The report says across all schools, at least 73% of students report a negative impact on their stress levels. In the worst case, this goes up to 94%. The impact on the UFS’s students was the lowest at 18%. The average was 81%. At least a quarter of students in all schools report a negative impact on their health, and it goes up to 47% in the worst case. The UFS got 0 (nil) in the category for serious impact.
 
Alumni of the UFS Business School were very satisfied with the school. These results are as follows:
  • Helps keep business knowledge up to date: third (6.5)
  • Provides networking opportunities: first (7.3)
  • Informs about business events: second (8.9)
  • Communicates regularly: first (9.2)
  • Helps access MBA-level jobs: second (6.2)
  • Helps build personal brand: first (5.2)
  • Helps start or grow business: first (5.2)
 

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