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30 November 2020 | Story Nonsidiso Qwabe | Photo Supplied

Acclaimed South African writer, author, and UFS research fellow Zubeida Jaffer was honoured with a lifetime achievement award for her career in journalism during the Standard Bank Sivukile Awards ceremony. 

Passion for journalism spans decades
During the award ceremony on 15 October 2020, Jaffer received the prestigious Allan Kirkland Soga Lifetime Achievement Award, which recognises a sustained and extraordinary contribution to journalism. Jaffer said she never chose journalism, but journalism chose her. She said when she first stepped into a newsroom looking for a holiday job in the 1970s, she did not know she had stepped into her future in news reporting. Since then, Jaffer has earned many accolades in the journalism industry as well as in academia. She also became an acclaimed author, and wrote her third book, Beauty of the Heart: The Life and Times of Charlotte Mannya Maxeke, during her time as a writer-in-residence at the UFS. While at the UFS, she founded the online media platform, The Journalist, a platform that provides history and context for key issues facing South African journalists. This portal also links students with academics across the country and will soon be extended to the African continent and the diaspora.

Jaffer said she felt blessed to be recognised among the many journalism pioneers in South Africa. 

“It’s extremely wonderful because it came so out of the blue. This year, with COVID-19, I was digging deep, and trying my best to keep focus. I’m very thankful. It’s made me pause, reflect, and realise that a lot of things I’ve done have been of value. When living your life, it’s not that you’re aware of that all the time. There are many people doing great things who don’t always get this kind of recognition,” Jaffer said.

Still a great need for journalists in South Africa 

Talking about journalism today, Jaffer said: “I am often overwhelmed to witness the enthusiasm and determination of young journalists across the country who come from humble backgrounds and inspire those around them. Our country is gripped in a bipolar condition. It is not clear how the healing will come, but it will. The challenge is to keep our minds in balance so that we can be strong enough to root out corruption and gender-based violence, while at the same time fully understanding our blessings as a people.”

UFS alumna Rising Star in Journalism 

In another accolade for the UFS, the Upcoming/Rising Star of the Year award went to former UFS Journalism student Brümilda Swartbooi for her article titled ‘Sy het hard vir ons gewerk’. The article highlighted the senseless killing of a woman outside her workplace, minutes after her husband dropped her off.

Brümilda Swartbooi. Photo: Supplied

News Archive

Farewell to our #FaceOfFacebook
2017-05-02

Description: Reuben Davids, FaceOfFacebook Tags: Reuben Davids, FaceOfFacebook

Reuben Davids, outgoing #FaceOfFacebook ambassador
for UFS digital channels
Photo: Rulanzen Martin

Reuben Davids has been our most featured #FaceOfFacebook since the campaign’s inception in 2013. As the star of more than 20 videos for the UFS digital platforms in less than a year, Reuben has been the embodiment of a Kovsie ambassador. As we say goodbye to this campus celebrity, we wish him all the best with his future plans and endeavours. Reuben shares a few thoughts with us about his term as Kovsies’ #FaceOfFacebook.

Much fun and many a lesson learnt

What did it mean to you to be the #FaceOfFacebook and how did it change your life?

“I’ve always wanted to be in front of the camera. So being the #FaceOfFacebook meant I could fulfil that dream. It changed my life in the sense that I’m much more confident now when speaking to a large audience.”

What was your most challenging moment?

“Trying to look good during a Facebook livestream. For example, on the ‘Krav Maga’ [self-defence] one. That was pretty tricky, and I had to keep my pose, regardless of the pain!”

And your funniest?

“All the bloopers we’ve ever had. Those were the funniest for me.”

Biggest lessons learnt?

“I learnt how to manage my time, to think on my feet, and how to come up with ideas in the moment and make them work.”

What advice would you give to any budding #KovsieCyberSta?

“Just come with your creativity. It’s definitely a learning experience. It’s not just work, it’s much more enjoyable! The team you are working with is amazing, so come with fresh ideas, and stay as committed as possible. It’s not hard, because it’s such a joyride.”

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