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06 April 2021 | Story Dr Nitha Ramnath | Photo Supplied
Dr Johan Coetzee, Senior Lecturer and researcher in the Department of Economics and Finance and the UFS Business School

Dr Johan Coetzee from the Faculty of Economic and Management Sciences at the University of the Free State (UFS) is championing a collaboration with the Salzburg University of Applied Sciences (SUAS) in Austria, resulting in the receipt of a considerable grant from the European Union. 

In 2020, the decision was made to apply for Erasmus+ funding from the European Commission; after a successful grant, a formal inter-institutional agreement was signed in March 2021. The agreement is the culmination of a relationship between the Department of Economics and Finance at the UFS and the Department of Controlling and Finance at SUAS since 2008. More specifically, the relationship is built on the collaboration between the UFS’s Dr Coetzee and Prof Christine Mitter from the SUAS, who was recently appointed as a Research Fellow in Finance in the department. 

“I am extremely proud of the formalisation of the relationship between the two universities. In late 2019, a delegation led by the Dean of Economic and Management Sciences, Prof Hendri Kroukamp, together with Prof Philippe Burger and myself visited Salzburg to formalise and iron out the expectations regarding future collaboration,” says Dr Coetzee. 

“The Erasmus+ grant pays testament to not only on-boarding expertise from a foreign university with a strong niche in being practically relevant to the Austrian society, but also to affirming the relationship with like-minded scholars to provide students with a culturally rewarding university experience. This agreement brings together two departments with a history of working well together, and now it is a formal manifestation of years of mutually beneficial teaching and research efforts,” says Dr Coetzee.

“On the back of this agreement,” concludes Dr Coetzee, “our departments are also currently finalising a proposal to offer a consecutive degree exchange programme where prospective postgraduate students will obtain two master’s degrees in the broader field of finance and spend time on both campuses. We look forward to this becoming a reality in the not-too-distant future.”

In addition to their teaching and research collaboration, several additional academics from the Department of Economics and Finance are also involved in the teaching collaboration. Research projects have also been concluded in the past, with future projects in the pipeline.

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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