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07 April 2021 | Story Rulanzen Martin | Photo istock
Social media discussions have provided a lens on how people are dealing with and talking about COVID-19. This has given risk communication new insights into online audiences.

The lingering effects of the COVID-19 pandemic on society presented the experts at the University of the Free State (UFS) with an opportunity – to conduct a scientific study by analysing our social media data in order to assist government health communicators to reflect on their communication strategies and, in turn, gain new perspectives from the general social media user (public). 

The study – led by Herkulaas Combrink, a data and medical scientist in the UFS initiative for Digital Futures, and Prof. Katinka de Wet, medical sociologist in both the UFS initiative for Digital Futures and the Department of Sociology at the UFS – uses “real-time snapshots of online interactions as a means to augment more traditional methods of conducting research on a given topic; in this case, responses to COVID-19”, said Combrink. 

The findings and ongoing work of the research project were presented to the Parliamentary Portfolio Committee on Communications. “During this meeting, critical engagement took place around risk communication and areas where we can strengthen this research,” said Combrink. Several international influential risk communicators on the African continent were present. 

Digital science at the forefront 

The opportunity to pursue this study was the result of Herkulaas Combrink’s secondment to the Free State Department of Health (FSDOH), where he identified the need to develop additional analytics for the already existing processes in risk communication in order to assist various communication strategies linked to developments regarding COVID-19 infections.  

Combrink also said “because the analysis of social media data does not normally form part of the traditional toolbox of investigation for this type of work, this novel application serves as an addition to the already existing communication analytics”. This research project will strengthen the level of cooperation between the UFS, other institutions, and the FSDOH to “synergistically strengthen communication strategies in relation to COVID-19”. 

By looking at how new knowledge around COVID-19 is developing the method (of analysing social media data), is to stay abreast of trending and burning issues on open-source social media platforms. “It is important to conduct this work using well-defined scientific methodology to extract, explore, analyse, and report on the data,” Combrink says. 

Given the rapidity with which new knowledge around COVID-19 is developing all over the globe, this method lends itself to staying abreast of emergent and burning issues that are trending on open-source social media sites. 

Variety of stakeholders needed

The magnitude of the research study required the involvement of stakeholders from different institutions. “A variety of stakeholders from different institutions are needed not only to contextualise the data, but also to provide social and technical input to solve the problem,” Combrink said.  

Experts included in the project are Dr Vukosi Marivate from the Department of Computer Science at the University of Pretoria, Dr Ming-Han Mothloung from the Department of Community Health at the UFS and the FSDOH, and Dr Samuel Mokoena, Priscilla Monyobo, Mondli Mvambi, and Elke de Witt from the FSDOH. “Without this core team, the work would not have been contextually relevant,” Combrink said. 

News Archive

A tale of many cities – new dictionary of place names reveals our heritage
2015-01-28

 

‘The Dictionary of Southern African Place Names’ provides not only the answers, but also gives insight into how our places and our people were shaped. Penned by three academics from the University of the Free State (UFS), it is the fourth edition of this fascinating book.

Prof Peter Raper from the UFS Unit for Language Facilitation and Empowerment, together with his colleagues Prof Theodorus du Plessis and Dr Lucie Möller, created more than a reference book. They provide the reader with deeper understanding of events, our heroes, beliefs, values, fears and aspirations.

Jonathan Ball Publishers describes the book as “the most comprehensive glossary of Southern African towns, villages, railway stations, mountains, rivers and beaches. The 9 000 short entries incorporate data from sources dating as far back as 1486, encapsulating the linguistic and cultural heritage of all the peoples of the subcontinent, past and present.”

And what would the origin of the name Bloemfontein be?

This dictionary provides the following answer.

“Capital city of the Free State and judicial capital of South Africa. It was established in 1846 by Major HD Warden at a fountain on the farm Bloemfontein, originally owned by a Griqua, Mauritz Pretorius. It has been claimed to have been named after a person with the surname Bloem, or in honour of the Khoikhoi chief Jan Bloem, or after an ox with this name. Probably, however, it was named after flowers growing at the fountain, from Dutch bloem, ‘flower’, fonteijn, ‘spring’. The name is thought to be a translation from a Bushman name of which Mangaung is the Sotho adaptation; ma- is the Sotho plural prefix or class marker; the component ngau is comparable to the Bushman word //au, ‘flower’, and the final ng is cognate with the locative demonstrative ?, ‘that (one) there’. Bloemfontein attained municipal status in 1880.”




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