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24 December 2022 | Story Jóhann Thormählen | Photo Asem Engage/Hannes Naude
Sello Diphoko
Sello Diphoko was the Man of the Match in his last Varsity Football game for the University of the Free State.

Come to Kovsies and go places!’ is a motto used at Kovsie Soccer, and Sello Diphoko’s journey exemplifies this. The UFS striker’s humble beginnings and rise to the United States of America is one that inspires.

Two years ago, he didn’t even play club soccer, but he was scouted by the UFS and given an opportunity that changed his life. Diphoko recently received a scholarship at the University of the Incarnate Word in San Antonio, Texas.

Playing street football

It all started in February 2020 when he was invited to UFS soccer trials by a friend, Lwanda Ciko, who is also from Soutpan outside Bloemfontein.

“Before I came here, I was playing street football,” says Diphoko. “I have never played in a professional or semi-professional league; I came straight from the streets.” And it took Tebogo Motsamai, UFS head coach, only 25 minutes to identify his talent.

According to Godfrey Tenoff, Diphoko was attending Motheo College and gained access to the UFS through the University Preparation Programme.

“We are totally proud of Sello,” says the Head of Soccer at KovsieSport. “He is a perfect example of preparation meeting opportunity and that opportunity creating a great opportunity.”

In 2021, his Varsity Football debut year, Diphoko was crowned Player of the Tournament and received the Golden Boot award. A year later, he can barely believe it happened. “Yoh. It is huge! But it was all about the teamwork and support I got from my teammates.”

Changing students’ lives

A few South African teams wanted to sign him up, but his education was non-negotiable. A move abroad was eventually the best for Diphoko’s career – on and off the pitch.

Tenoff says the “talent identification pathway has now been paved”. The UFS understands the processes, what it is capable of, and it shows the university can equip and prepare students for international opportunities.

“It says that KovsieSport is serious about changing the lives of the students that come into our programme. It tells me that we have the will to make a way for our students. This is a small part of what is to come in KovsieSport, Kovsie Soccer, and the UFS.”

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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