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03 February 2022 | Story NONSINDISO QWABE | Photo UFS Photo Archive
Prof Rodwell Makombe, Associate Professor in the Department of English on the Qwaqwa Campus.

Prof Rodwell Makombe, Associate Professor in the Department of English on the university’s Qwaqwa Campus, will be joining a prestigious group of more than 100 academic staff from African universities for this year’s University of Michigan African Presidential Scholars (UMAPS) programme.

Each year, the programme hosts more than 180 academics from different universities in Africa for a five-month fellowship, providing academics with access to the university’s research libraries and facilities, on-campus housing, health insurance, and a stipend to cover living expenses.

Fellowship an opportunity for collaboration and career growth 
 
The fellowship comes at just the right time for Prof Makombe, who said he is looking forward to mentorship for his growth and career development in a new environment and atmosphere. “I am very excited about this opportunity, which I think has come at the right time. It will expose me to a broad network of scholars, which I need for collaboration purposes, and it will also give me an opportunity to share my research and learn from the experiences of other scholars from different parts of the world. Given that I will be working closely with a faculty member of the university for the duration of the fellowship, the programme will also provide me with the mentorship that I need for my growth and career development.”
 
Apart from the exposure to broad academic and research scholars, he said he was looking forward to having the time and resources to finish writing his second book.

“I have just published my first book in October 2021, and I have already started doing research for my second book. The fellowship will give me time and space to focus on writing the book without the usual interruptions associated with my teaching responsibilities. The book focuses on cultures of resistance in post-Mugabe Zimbabwe. It is a sequel to my recent book,Cultural texts of resistance in Zimbabwe: Music, Memes, Media, which explores discursive resistance in Zimbabwe in the context of crisis.”

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Out-of-the-box thinking a plus for next generation of agribusiness leaders
2017-07-07

Description: Agribusiness leaders Tags: Agribusiness leaders 

The winners of the 12th IFAMA International Student
Case Competition from Team South Africa are from
the left: JW Swanepoel, University of the Free State,
Melissa van der Merwe, University of Pretoria,
Heinrich Jantjies, Stellenbosch University, and
Johann Boonzaaier, also from Stellenbosch University.
Photo: Supplied



The International Food and Agribusiness Management Association’s International Student Case Competition, in its 12th year, brings together students from around the world to demonstrate their investigative and problem-solving skills to provide innovative solutions to practical problems.

JW Swanepoel, a PhD student at the Centre for Sustainable Agriculture at the University of the Free State (UFS) was part of an advanced case study team, representing South African universities, who won IFAMA’s International Student Case Competition. Swanepoel also presented results from his PhD study at IFAMA’s conference in Miami, Florida, where the winners were announced.

Competition a global stage to showcase solutions

The competition provides a global stage for students and their associated universities to showcase the next generation of agribusiness leaders.

This year the featured agribusiness was Bayer Crop Science. Although this company managed to expand its global footprint through its Food Chain Partnership, it faced some challenges to expand in emerging economies through small-scale farmers. Being from the African continent, Swanepoel and his team not only understood Bayer’s unique challenge but could also pre-empt some of the potential problems faced by agribusinesses that wanted to grow their footprint in emerging economies. This provided them with a competitive advantage in going head-to-head with some of the best universities in the world such as Purdue, Wageningen, Michigan, Texas A & M and Santa Clara to mention just a few.

The South African team’s presentation “Selling Lindiwe’s story” told the story of a small-scale woman cassava farmer in Mozambique who, after the death of her husband, became the main breadwinner. The South African team indicated how Bayer could play a major role in not only selling chemicals to these farmers but even more importantly to change the stories of small-scale farmers like Lindiwe. They recommended a strategic partnership with AB InBev as the main buyer for the cassava produced by these small-scale farmers, as a cheaper beer base substitute. They also recommended a local partner (Value Chain Insights) that understood the political, social and economic environment of these countries to facilitate the relationships between Bayer and its small-scale farmers.

Understanding the challenge a competitive advantage

According to the panel of judges, the innovative approach and motivations for investing in strategic partnerships with AB InBev and Value Chain Insights went beyond financial benefits, to include corporate social responsibility and rural development. Lindiwe’s story was, however, the decisive factor. The South African team was the only team to put a face and a story to the often invisible small-scale farmers.

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