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03 February 2022 | Story NONSINDISO QWABE | Photo UFS Photo Archive
Prof Rodwell Makombe, Associate Professor in the Department of English on the Qwaqwa Campus.

Prof Rodwell Makombe, Associate Professor in the Department of English on the university’s Qwaqwa Campus, will be joining a prestigious group of more than 100 academic staff from African universities for this year’s University of Michigan African Presidential Scholars (UMAPS) programme.

Each year, the programme hosts more than 180 academics from different universities in Africa for a five-month fellowship, providing academics with access to the university’s research libraries and facilities, on-campus housing, health insurance, and a stipend to cover living expenses.

Fellowship an opportunity for collaboration and career growth 
 
The fellowship comes at just the right time for Prof Makombe, who said he is looking forward to mentorship for his growth and career development in a new environment and atmosphere. “I am very excited about this opportunity, which I think has come at the right time. It will expose me to a broad network of scholars, which I need for collaboration purposes, and it will also give me an opportunity to share my research and learn from the experiences of other scholars from different parts of the world. Given that I will be working closely with a faculty member of the university for the duration of the fellowship, the programme will also provide me with the mentorship that I need for my growth and career development.”
 
Apart from the exposure to broad academic and research scholars, he said he was looking forward to having the time and resources to finish writing his second book.

“I have just published my first book in October 2021, and I have already started doing research for my second book. The fellowship will give me time and space to focus on writing the book without the usual interruptions associated with my teaching responsibilities. The book focuses on cultures of resistance in post-Mugabe Zimbabwe. It is a sequel to my recent book,Cultural texts of resistance in Zimbabwe: Music, Memes, Media, which explores discursive resistance in Zimbabwe in the context of crisis.”

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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