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24 May 2022 | Story Leonie Bolleurs | Photo Supplied
Dr maria Madiope and and Dr Justina Dugbazah
Dr Marinkie Madiope, the Campus Principal of the South Campus, recently received an award from Dr Justina Dugbazah (right), the Senior Programme Education and Social Development Coordinator of the African Union Panel on Emerging Technologies.

Dr Marinkie Madiope, the Campus Principal of the University of the Free State (UFS) South Campus, recently received an award from Dr Justina Dugbazah, the Senior Programme Education and Social Development Coordinator of the African Union Panel on Emerging Technologies’ Calestus Juma Executive Dialogue (APET-CJED) programme

Dr Madiope was recognised for the work she is doing in Africa through the CJED. She collected the award during CJED’s 6th Dialogue, in the presence of more than 20 African member states. 

Fit-for-purpose policies and curricula

The focus of this event, which took place in Dakar, Senegal, was on effectively harnessing educational innovations and technologies for formal and non-formal teaching and learning in Africa.

During the dialogue, the UFS was also appreciated for its visibility and impact on the African continent and was recognised as a prospective partner and collaborator on different science, technology, engineering, and mathematics (STEM) projects, which will be discussed and confirmed later in May 2022.

Dr Madiope, the Vice-President of the Technical Working Group (TWG) of the CJED, also gave a presentation at the dialogue, speaking about the education policy implementation curriculum review in Africa. Speaking from a South African context, she highlighted the different education policies and shared her views on how the relevant role players on the continent can collaborate to ensure that policies and curricula are designed and developed fit for purpose. 

Some of the recommendations were to contextualise education, science, technology and innovation policies, and teaching methods to the African context, and have science subjects translated into local languages for easy understanding and interpretation. It was also recommended to incentivise STEM education as to encourage girl participation in STEM projects. 

In the discussion following the dialogue presentation, member states also recommended that the funding set aside for education be increased to 25% of countries’ national budget.

Supporting the development of scarce skills

With AUDA-NEPAD’s support for skills development programmes that promotes the occupational prospects of young Africans, Dr Madiope’s presentation, which highlighted some of the scarce skills on the continent, was welcomed. According to her, the Media, Information and Communication Technologies Sector Education and Training Authority (MICTSETA) has identified a number of scarce skills on the continent. These skills, aligning with the Fourth Industrial Revolution, include artificial intelligence, cybersecurity, cloud computing, data science, software development, internet of things, robotic processing automation, design thinking, and quality engineering. The university are planning to get involved in developing the skills of the youth on the African continent in terms of three-dimensional printing, drone manufacturing, and drone awareness.

• CJED is supported by APET, the African Union Development Agency, and the New Partnership for Africa’s Development (AUDA-NEPAD) strategic initiative. APET advises the African Union and member states on harnessing emerging technologies for economic development, and AUDA-NEPAD provides a platform to promote inter-country and inter-regional learning and knowledge exchange on science, innovation, and emerging technologies across Africa.

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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