Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
17 November 2022 | Story Kutlwano Moqholosane | Photo Supplied
Kutlwano Moqholosane
Kutlwano Moqholosane, a BA Psychology graduate, wishes the class of 2022 well for the December graduations.

Opinion article by Kutlwano Moqholosane, alumna, University of the Free State. Moqholosane obtained her Bachelor of Social Sciences (Human and Societal Dynamics) in April 2022.


To the graduating class of December 2022 – let me start by congratulating you on your hard work! Acceptance to study at university is no small feat and being able to come out on the other side of it is a huge accomplishment to be proud of.

I graduated in April 2022, but my journey with the UFS started back in 2015 when I first sent my application forms. Back then, I was a young girl of 17 with dreams way bigger than me. I felt I could achieve anything I set my mind to.

I was accepted to the university and started in 2016, with the hope to finish in record time and get all the way to master’s and be a practising psychologist by 2022. Life had funny plans, but I'm so grateful for the academic and support staff at the university; they walked me through my mental health struggles and held my hand as I tripped here and there. Without the sensitivity and empathy shown to me by everyone here, I don't think I would eventually have become an alumna of the University of the Free State (UFS).

I had to take a semester off in 2017 after some soul-crushing struggles with mental illness. At the time, I thought it was all over; I could not see a way out of the fog, and I didn’t fully trust myself and my abilities anymore. In January 2018, I made my way back to Bloemfontein to try again anyway.

Between then and now, I have been admitted to a wellness facility a few times. This is unfortunately the reality of living with a chronic mental illness. With each admission, I came back with new and better coping strategies to help me through academics and life in general.

I'm especially glad to have had lecturers like Lindie Coetzee, Kali Nena and Dr Florence Tadi, Dr Lindi Nel, and Dr Jacques Jordaan, who all understood the delicate nature of depression, anxiety, and growing pains, and gave me countless opportunities to write tests, exams, and submit assignments.

What am I doing now?

Well, I'm still a Kovsie through and through! I'm taking a short break from academics, but that does not mean I’m done! I'm sending job applications to the university for the vacancies I might be a good fit for, and I will be applying for admission to the Psychology Honours programme as soon as possible.

I've found a community with the UFS, and I'm very hopeful that I'll still be able to take part and call it home.

My parting message to all of you: stumbling and falling is a fact of life. Some falls will be worse than others, but the biggest thing is that you get up every single time. You are not defined by any of the ways in which you ‘mess up’; you will always have the opportunity to grow into a better person than before.

Once again, congratulations!

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept