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18 November 2022 | Story Anthony Mthembu | Photo Supplied
Lerato Pitso
Lerato Pitso, who will represent Lesotho in the Miss Supranational competition in 2023.

Lerato Pitso, a Bachelor of Social Sciences student at the University of the Free State (UFS), has been selected to represent her home country of Lesotho in the prestigious Miss Supranational competition, which will be held in Poland in 2023. “I’m still nervous about the fact that I have been selected to represent my country in this competition. However, the selection means that I have a lot of people who actually believe in me,” Pitso stated.

Miss Supranational

Miss Supranational is an internationally recognised beauty pageant overseen by the World Beauty Association.This is the third time that a UFS student has participated in this international competition. Earlier this year Boitumelo Sehlotho, a Bachelor of Accounting student at the UFS, who was also named the Face of Lesotho in 2019, represented her country at the Miss Supranational pageant 2022.  Thato Mosehle, a graduate from the Faculty of Health Sciences, was runner-up in the Miss Supranational pageant held in Poland in 2021.

Pitso perceives the pageant as a platform to encourage young women to do more to change the world. She was selected to represent Lesotho in the competition based on the contributions she made in and around her community.

Community Engagement

Pitso’s community engagement includes participation in a digital inclusion campaign in Lesotho. “The campaign intended to involve accountable ministries in addressing technological issues to empower students with technological skills to be competent for the global environment. Pitso was also involved in the Meal in a Jar initiative, which was run by the Office for International Affairs at the UFS. Through this initiative, high school learners in the Grassland community in Bloemfontein were taught to recycle materials, and to produce new products which they could then sell for profit. “The project aimed to spark an entrepreneurial mindset,” said Pitso. In addition, she has also worked with the SHE-HIVE Association, a non-governmental organisation based in Maseru, Lesotho, which offers counselling and legal assistance to those who have been affected by gender-based violence. As such, Pitso asserts that she is the best to represent her nation based on the work she has put in.

Preparing for the Miss Supranational stage

Pitso said getting ready for a competition of this magnitude is a huge undertaking. “Preparation for the big stage includes rigorous training in which one learns to walk in a certain manner, and a commitment to the gym in order to be physically fit for the competition.” She also asserts that taking care of her mental health is a priority before walking on that stage.

It is also important to note that the last two winners of the competition are from Africa, and this serves as motivation for Pitso. “The fact that people who come from a similar society to me could attain the prize makes me believe in myself. It means that it’s also possible for me to put in the work and excel in the competition,” she said.

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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