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06 April 2023 | Story Cornelius Hagenmeier
AFRICA MONTH 2023

Theme: Promoting and appreciating knowledge in and from Africa

On 25 May 2023, Africa will celebrate the 60th anniversary of the Organisation of African Unity (OAU), now the African Union (AU). In continuance of the University of the Free State's (UFS) long tradition of commemorating Africa Day and the ideas underpinning it, the UFS will once again celebrate Africa in 2023 by organising diverse commemorations. The commemorations will highlight African indigenous knowledge and its relevance for higher education in South Africa and beyond. The interpretation and transfer of African indigenous knowledge will be celebrated through music and dance.

Africa Day memorial lecture

The highlight of the celebrations will be the Africa Day memorial lecture, hosted by the university's Centre for Gender and Africa Studies on Wednesday 24 May 2023. The speaker is Prof Motlatsi Thabane, formerly of the National University of Lesotho. The title of his presentation is Friendship in the Search for Justice in Mohokare Valley in the Nineteenth Century. The departure point of Prof Thabane’s lecture is the early 19th century. 

He demonstrates that a community of white settlers fleeing British rule in the Cape Colony was added to African communities living in the Mohokare Valley at the beginning of the 1830s. As a result, complex relations developed between African and white settler communities in the Mohokare Valley. Central to those relations was occupation and ownership of land. Driven by different motives and influences, some African communities threw in their lot with incoming white settler communities, while others resisted the alienation of land they regarded as theirs. 

Moshoeshoe I and his followers were among the latter groups. Consequently, relations that developed between Basotho and white settlers were characterised by deep mutual mistrust, tension, and conflict. White settlers were not a monolithic group, however, and among them were individuals who regarded the alienation of Africans’ land as unjust. Josias Philip Hoffman was one such individual. Concerned about the welfare of the Basotho and opposed to the unjust manner in which fellow settlers seized their land, he formed a friendship with Moshoeshoe I, and lent a hand to Moshoeshoe I’s resistance against the alienation of the Basotho’s land. The purpose of the lecture is twofold; first, to celebrate the friendship between these two men, and second, to ask questions about whether we can learn something from this friendship today.

Africa Month book launch 

The memorial lecture will be preceded by a book launch on 22 May. The UFS Library and the Centre for Gender and Africa Studies will facilitate the launch of the book titled, Decolonizing The Mind: A guide to decolonial theory and practice by Sandew Hira, Secretary of the Decolonial International Network (DIN). The book attempts to offer a comprehensive, coherent, and integral theoretical framework that draws on different contributions in the resurgent and insurgent decolonial movement. Hira will use the book launch to make a clarion call for a new world civilisation anchored in the decolonisation of the mind. 

The Africa Month Dialogue, slotted for 26 May and facilitated by the Office for International Affairs, will carry the same theme as the memorial lecture, namely, ‘Promoting and appreciating knowledge in and from Africa’. Together with the Rector and Vice-Chancellor, Prof Francis Petersen, and international partners, we will discuss the meaning and value of African indigenous knowledge, the importance of being creators and co-creators of knowledge in and from Africa, and the importance of African knowledge on the international stage. Of importance is the idea of African ways of being, knowing, and relating. In the engagement, internationalisation of African knowledge will be considered without necessarily compromising Africa’s ability to integrate and engage on a global level. The UFS’ approach to promoting African-produced knowledge and epistemological diversity and disseminating knowledge in and from Africa will be deliberated. 

Hybrid format 

The 2023 UFS Africa Month commemorations will once again take a hybrid format. Besides the Africa Day memorial lecture, the book launch, the Africa Day Dialogue, and various face-to-face functions on all three campuses, there will also be online content on a dedicated website. We are looking for contributions that engage with knowledge. Among others, UFS community members and its international partners are invited to make contributions centred on promoting and appreciating knowledge in and from Africa by way of contributions centred on, but not limited to the themes below: 

Exploring how knowledge in and from Africa is promoted and appreciated

• The role of orality in creating new understanding and insight 
• The potential of oral traditions and oral history for knowledge creation, transfer, and dissemination 
• Women in African knowledge processes
• Personal biography’s position in knowledge generation
• African land tenure systems
• African languages and knowledge creation
• Indigenous healing systems and pandemics
• Memory and knowledge creation
• African conflict resolution mechanisms and practices
• Ubuntuism 
• Indigenous knowledge in Africa
• The national, regional, and global impact of African scholarship
• UFS knowledge collaborations/partnerships on the African continent
• Narratives of research and student excellence associated with African unity 
• Dissemination of knowledge in and from Africa
• Celebrating epistemological diversity in and from Africa.

Other forms of contributions/participation can include, but are not limited to
• recorded performing arts performances (e.g., solo music or poetry);
• virtual visual art presentations;
• written poetry;
• songs;
• short thought/opinion pieces, which can also be published in mainstream media; 
• topical academic writings;
• face-to-face events; and 
• live-streamed events (with links to the Africa Month webpage).

Please share a brief written proposal explaining your planned contribution by 12 May 2023. The proposal should not exceed 300 words and should be emailed to Bhekumusa Zikhali at zikhalibn@ufs.ac.za / Africadaycommemoration@ufsacza.onmicrosoft.com.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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