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Shimlas strengthen coaching team with Melusi Mthethwa

04 August 2023 | Story Jóhann Thormählen | Photo Luigi Bennett

Shimlas Coach — Former Cheetahs assistant coach Melusi Mthethwa looks forward to coaching the Shimlas again. He was the head coach of the Central University of Technology in the 2023 Varsity Cup, and a former UFS Young Guns head coach and Shimlas assistant coach (attack).

The University of the Free State (UFS) rugby team has strengthened its coaching ranks with the addition of Melusi Mthethwa, who returns to the UFS after a previous stint as a Shimlas assistant coach.

Mthethwa is set to fulfill a similar role as before, with the aim of giving the team a boost ahead of the 2024 Varsity Cup. He will be the new attack and backline coach, and continues an established rugby relationship with André Tredoux, the Shimlas head coach.

Mthethwa will return to the UFS from the Central University of Technology (CUT), where he is the head coach. In 2023 he was also the Griquas attack and backline coach.

Previously Mthethwa was a Cheetahs assistant coach (attack and backline) and coached the Cheetahs junior rugby sides. At Kovsies, he has been the UFS Young Guns head coach and a Shimlas assistant coach (attack).

The Shimlas have now acquired his services for the next two years, since the contract of Swys de Bruin, UFS director of coaching for the past two years, came to an end after the 2023 Varsity Cup.

Long rugby relationship

Tredoux and Mthethwa worked together while coaching junior sides at the North-West University (NWU) and Leopards from 2009 to 2011. The Shimlas head coach is excited to coach with him again, and says Mthethwa adds a lot of experience.

“We know each other since 2005 [when Tredoux coached Mthethwa as a NWU U20 player]. He is a hard worker and great coach,” Tredoux says. “We are thrilled to see what he can bring to our attack and the skills of our backline players. It is an exciting time, and he certainly strengthens our coaching team.”

Mthethwa believes it’s the right time for him to join Kovsies. He says the UFS coaching team understands the game, and he wants to contribute positively. “The Shimla coaches are exceptional guys, and it will be great to join and work with them. And to see if we can make a big change in Bloemfontein.”

Excelling on and off field

Jerry Laka, Director of KovsieSport, says the UFS wanted to strengthen the Shimlas technical team and provide Tredoux with more assistance. He says Mthethwa’s experience will add value and contribute to the success of the coaching staff.

His appointment is also in line with the university’s Vision 130, with one of its key values being excellence. “His appointment shows that we want to excel in everything we do, whether it is on the playing field or in the coaching staff,” Laka says. “Melusi brings a different dimension to our coaching. And he will be of great support to André. They have worked together before, and will carry on with that brilliant working relationship.”

News Archive

UFS receives several awards for communication projects

2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
- B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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