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UFS looking to establish an academic programme focusing on coalition governments

29 June 2023 | Story Kekeletso Takang

UFS EMS Faculty hosts Coalition Governance Leadership workshop

In light of the rise of local governments being run by coalitions in South Africa, the upcoming national elections in 2024 might present the country with its first multi-party governments. However, with recent events in some of these coalition governments, questions regarding the stability of this form of government are mounting.

Through its Vision 130, the University of the Free State (UFS) seeks to positively impact society by using empirical knowledge to make a real difference. It is to this end that the UFS Faculty of Economic and Management Sciences recently hosted a workshop with the theme Coalition Governance Leadership: a social innovation approach with inspiring ideas, inclusive institutionalisation, and impactful implementation, aimed at deliberating the need for an academic programme focusing on the governance and public management of coalition governments.

This comes after Prof Erwin Schwella, emeritus professor of Public Leadership from Stellenbosch University (SU), and currently Dean at Hugenote College – also well-known for his work in public management and public policy – approached Dr Maréve Biljohn, Head of the Department of Public Administration and Management, and the Dean of the Faculty of Economic and Management Sciences, Prof Philippe Burger, to discuss such an academic programme.

Coalition governance part and parcel of South Africa’s landscape

The workshop was attended by Prof Schwella, Prof Francis Petersen, UFS Vice-Chancellor and Principal, and academics from the faculties of Economic and Management Sciences and The Humanities, especially the Department of Governance and Political Transformation.

Speaking at the workshop, Prof Petersen highlighted that coalition governance seems to have become part and parcel of South Africa’s landscape. “It is highly likely that we will see a significant increase in coalitions during the national elections next year. Coalition governments enable small parties to participate in government and even hold important positions of leadership. As a higher education sector, our role is to draw on the insights and expertise of specialists in public management and public policy to develop academic programmes that guide the governance and public management of coalition governments.”

As a responsible global citizen, the UFS is not only working towards developing an academic programme that addresses both governance and management pillars but is also committed to addressing the needs of the country.

Functionality and stability of coalitions are critical

Dr Biljohn believes that the current political landscape in South Africa predicts that political party coalitions will have a seat at the governance table across the three spheres of government.

“Since the last local government elections, we have seen the formation of political party coalitions across several municipal councils. The functionality and stability of these coalitions are critical for, among others, decision-making related to sustainable service delivery, the adoption of a council’s budget, as well as by-laws and policies.”

“Where these coalitions fail, the consequences are detrimental to the municipality from an operational as well as a governance perspective, and this could affect communities adversely. The current state of local governance in some South African municipalities requires an administration that is skilled to provide a stable environment for service delivery, while managing and navigating the dynamics of coalition governance,” said Dr Biljohn.

Moreover, she continued, after the 2024 elections, national and provincial administrations should be equipped to deliver on their mandate in a governance environment that could be subject to the demands of political party coalitions. With the new norm of coalition governance, it is incumbent upon political and administrative office-bearers to have the professional skills and knowledge to lead and manage coalition governance from a political, executive, and administrative level.

Fostering more cohesion among coalition partners

“Therefore, the Department of Public Administration and Management, in collaboration with the Department of Political Studies and Governance, aims to contribute to the professional development of political and administrative office-bearers in the three government spheres to navigate this new governance environment. In this regard, the development of short learning programmes that will be targeted at these office-bearers is currently under discussion,” concluded Dr Biljohn.

Prof Burger said as an institution of higher learning, “we want to focus on the creation of programmes that can assist in fostering more cohesion among coalition partners, while also training officials on how to handle coalitions”.

For more information on the Faculty of Economic and Management Sciences’ offerings, click here: https://www.ufs.ac.za/econ

News Archive

UFS Communication and Brand Management receives two prestigious international awards

2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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