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#YouthMonth: UFS Career Hub to increase graduate employability

01 June 2023 | Story Belinda Janeke | Photo Kaleidoscope

Opinion article by Belinda Janeke, Head of Career Services in the Division of Student Affairs at the University of the Free State.

More than half of the youth in South Africa are unemployed. Although a tertiary qualification increases your chances of finding a job, a staggering 32,6% of graduates are still unemployed. This is unacceptably high. As universities, it is our duty to help decrease the graduate unemployment rate by producing highly employable graduates.

Employability is one of the key drivers in the University of the Free State’s (UFS) Vision 130. As an institution of higher learning, we have always supported employability and ensured that our students are skilled according to industry standards. UFS Career Services is known for cultivating relationships between the industry and students, and many successful applicants have completed our programmes before stepping into the job market.

Coming soon: Virtual Career Hub

This year, the Career Services Office is looking forward to technological developments in the field of career readiness. The virtual Career Hub will be a space where students and employers can make initial contact and where students can grow their employability by tracking their skills completion.

Continuous job placements

In the meantime, our newly appointed placement officers in UFS Career Services are being trained to assist students with job placements. We help students to compile a professional CV tailored to market requirements, a convincing cover letter, and a LinkedIn page that gets noticed. To make sure that students are fully prepared and confident, we also offer interview coaching and career plan development.

We have already achieved much success with our employability support and look forward to the data that will be generated by the Career Hub. All students (from first year to postgraduates) are encouraged to connect with UFS Career Services to help increase their employability. Let your degree work for you by making sure that you are work ready.

News Archive

UFS scoops up MACE special award for consistent excellence

2016-12-02

From the left: Martie Nortjé, Lerato Sebe, Thabo Kessah,
Lacea Loader, Lelanie de Wet, Leonie Bolleurs,
Leslé-Ann George, and Mamosa Makaya from the
UFS Communication and Brand Management team
at the MACE Excellence Awards, where they received
two Merit Awards, two Excellence Awards, four Gold Awards,
one Platinum Award, and one Severus Cerff: Special Award.

The Department of Communication and Brand Management at the University of the Free State (UFS) won ten awards during the Excellence Awards of the national association of Marketing, Advancement, and Communication in Education (MACE), held on 24 November 2016 in Cape Town. Hundred and sixty two awards were presented at the event.

At the awards ceremony, the department further received the Severus Cerff Award for demonstrating consistent and outstanding excellence in the 2016 Excellence Awards Programme.

The awards ceremony is part of the MACE Annual National Congress, which took place from 23 to 25 November 2016. The MACE Congress is a platform where experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such as Dr Imtiaaz Sooliman, Founder of Gift of the Givers, Ruda Landman, Non-Executive Director of Media24 Limited, and Jonathan Shapiro, well-known cartoonist.

Lacea Loader, Director of the Department of Communication and Brand Management, said, “I am extremely proud of our achievements and I’m privileged to work with such a high-performing team. The fact that we received the Severus Cerff Award for consistent excellence is an additional, exceptional accomplishment.”

Other awards include a Platinum Award, four Gold Awards, two Excellence Awards, and two Merit Awards. Martie Nortjé, Assistant Director: Branding and Merchandise, received a Platinum Award for KovsieGear, the university’s merchandise shop. The Platinum Award is given to all the entries receiving a Gold Award of Excellence in a category, and the best entry in a division receives the award.

Leonie Bolleurs, Assistant Director: Internal Communication, received the Gold Awards for the Sound [W]right UFS student tone and voice guide, the Spaces and Places Video, the Student Bursary Fund Campaign: Photographs as well as the Excellence Awards for the Student Bursary Fund Campaign: Video and the Expanded Footprints Publication. Loader was awarded with the Gold Award for the Facilitation of the review of the UFS Language Policy. This award is given to the highest-scoring entry in every category.

Thabo Kessah, Senior Officer: Internal Communication at the Qwaqwa Campus, and Loader each received a Merit Award for the Ke Eo Taba Qwaqwa Newsletter and Prof Jonathan Jansen’s Commemorative Book: For such a time as this.

Earlier this year, KovsieGear received Gold at the 2016 Prism Awards of the Public Relations Institute of Southern Africa (PRISA). The B Safe Take Action campaign also recently received an award at the African Excellence Awards in Cape Town.

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