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28 February 2024 | Story ANTHONY MTHEMBU | Photo Anthony Mthembu
Tlotlisang Mhlambiso’s Literary Debut Promotes IsiXhosa Heritage
Tlotlisang Mhlambiso, with three student participants awarded copies of the anthology.

The University of the Free State Library and Information Services (UFS LIS), in collaboration with the UFS African Languages Press (UFSALP) and the Charmza Literary Club, recently hosted a significant book launch event. This gathering celebrated the debut anthology titled “Phind’ubhale: Imibongo YesiXhosa” by Tlotlisang Mhlambiso, a student at the UFS. The event, held on 24 February 2024 at the Assemblies of God church in Bloemfontein, attracted a diverse audience, including educators and students from local schools such as Ihobe Primary School, Vulamasango Secondary School and Nozala Intermediate School.

About the anthology

Mhlambiso’s anthology comprises nearly 60 poems, all composed in IsiXhosa, his native language. Exploring themes ranging from mental health and love to faith and navigating life’s challenges, Mhlambiso underscores the significance of writing in indigenous languages, considering it an integral part of cultural heritage. He aims not only to promote IsiXhosa but also to inspire and empower young readers.

Appropriately released during the International Mother Language Day celebrations on 21 February 2024, the anthology launch aligns with the mission of UFS LIS and UFSALP to foster a culture of reading among learners and encourage recreational reading in IsiXhosa.

The launch event

During the event, Mhlambiso engaged with the audience, particularly the learners, who had the opportunity to recite excerpts from the anthology. Mhlambiso himself recited one of his favourite poems from the book, titled “Phind’ubhale.” Outstanding student participants were rewarded with copies of the anthology as part of an initiative aimed at promoting literacy and motivation among young learners.

Commenting on the event, Vuyisile Mpinga, Principal of Nozala Intermediate School, expressed gratitude, noting the positive impact such initiatives have on learner motivation and achievement.

Mhlambiso’s future endeavours

Despite his notable literary achievements, Mhlambiso remains committed to furthering the cause of indigenous languages. Currently pursuing a Bachelor of Education Honours in Curriculum Studies, with a specialisation in Languages, he intends to advocate for the importance of indigenous languages in schools across the country.  

Book Launch

Tlotlisang Mhlambiso with educators from the schools invited to the launch.  

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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