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26 November 2024 | Story Leonie Bolleurs | Photo Supplied
SARIMA presentations 2024
The UFS DRD team that attended and presented at the 2024 SARIMA conference in Maputo, Mozambique.

The Directorate Research Development (DRD) team from the University of the Free State (UFS) joined research management professionals from across the globe at the 2024 Southern African Research and Innovation Management Association (SARIMA) Conference held in September this year. This year's conference, hosted for the first time in Mozambique, focused on the theme, It Takes a Village to Raise a Child, highlighting the collective effort needed in research and innovation.

The UFS delegation participated in workshops on navigating change, unlocking research impact potential, tools and techniques for research and innovation project management, reviewing research-related contracts, and assessing associated risks. The Bill and Melinda Gates Foundation also led a training session, while other workshops explored strengthening global research partnerships and advancing competencies in research management.

Opportunity to share and learn about best practices

Boemo Segoje, Officer for RIMS, Ethics and Creative Outputs, reflected on the conference’s collaborative atmosphere, noting the opportunity to share and learn about best practices. Segoje, alongside Maricel van Rooyen, Senior Officer: Project Manager, RIMS and Ethics, presented a poster titled, Empower the Village with an Effective Research Management System, showcasing the university’s InfoEd Research Information Management System (RIMS). “Our audience was particularly impressed with how RIMS consolidates various research functions into one platform,” said Segoje.

Another UFS poster by Mpho Mashamba, Officer: RIMS Development and Maintenance, and Ethics and Katleho Nyaile from the Centre for Graduate Support (CGS) focused on Breaking Down Silos: Enhancing Interdepartmental Communication in Research Administration. They highlighted the need for collaboration within the university, emphasising how interdepartmental communication enhances research outcomes. “We referred to the importance of collaborating with other units, keeping a line of communication open, as well as engaging various stakeholders. This is especially important for a team like ours whose work impacts every faculty member,” said Mashamba.

Mandy Jampies, Senior Officer Postdoctoral Fellows presented on It Takes a Village: Fostering Collaborative Networks for Postdoctoral Fellow Management. This talk focused on building a ‘village’ for postdoctoral fellows by streamlining visa processes and establishing partnerships with other institutions, such as the University of Johannesburg. "The audience showed great interest in our initiatives, particularly the visa partnership with the Department of Home Affairs," Jampies remarked.

Jampies’s commitment to supporting postdoctoral fellows extended beyond her presentation. In addition to discussing ways to build a supportive ‘village’ through streamlined visa processes and collaborative partnerships, she also played a role in the science communication pre-conference workshop. Reflecting on this workshop, Jampies noted it as a standout moment. “Boemo Segoje and I had the chance to present on the university’s initiatives to boost research visibility through newsletters, social media and webinars,” she shared.

Sugan Moodley, Director of Research Development Finance, remarked that it was interesting to see the Research Management progression made by universities and to compare similarities, differences, strengths and weaknesses between the UFS and other universities.

AI, here to stay

Mashamba found inspiration in a session by the University of Ghana, where he drew parallels between Ghana’s research fund and the UFS Central Research Fund. “Learning from their experience will help enhance our processes here at the university,” he shared. A big fan of lifelong learning, he saw the conference as a great opportunity to pick up new ideas. He said, "I really made the most of every moment. For me, a few key things stood out. First off, having clear policies and standard operating procedures (SOPs) is important for making things run smoothly and getting more done.”

He continued, “As for AI, it’s definitely here to stay. I’m excited about the potential AI has to help streamline our work. Once it’s ready to be used effectively in the workplace, I’d love to bring it into our systems and even use it to improve what we’re already doing." Additionally, Dr Glen Taylor, the Director of Research Development at the UFS, expressed similar enthusiasm for the AI presentation, finding it an interesting insight into the future of research processes.

For Segoje, the conference also highlighted the importance of leadership in research management, referring to a session by the University of Pretoria on Ubuntu leadership. “The emphasis on Ubuntu aligns with the UFS’s values, emphasising the importance of sharing knowledge and empowering others,” she said.

Reflecting on the conference, Jampies concluded, “SARIMA 2024 was one of the best conferences I have attended, providing a wealth of practical knowledge that I can apply to improve my work portfolio.”

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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