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iCAN Vol. 4: A Tapestry of Voices

10 October 2024

The Centre for Teaching and Learning recently unveiled the fourth volume of the Initiative for African Narratives (iCAN), a vibrant celebration of diverse voices at the University of the Free State (UFS). This latest anthology features 48 stories presented in 10 of South Africa’s official languages: Afrikaans, English, isiNdebele, isiXhosa, isiZulu, Sesotho, Sepedi, siSwati, Tshivenda and Xitsonga. Contributors include Kovsie writers from all three UFS campuses, reflecting the university’s rich linguistic and cultural diversity.

“This initiative forms part of the university’s commitment to promoting multilingualism while providing a platform for a wide array of narratives,” said Dr Peet van Aardt, iCAN Coordinator. “Every student at the university has stories to tell – whether drawn from their personal experiences or shaped by their imagination.”

The launch, held on the Bloemfontein Campus, attracted around 150 students. Attendees were treated to musical performances by the Conlaures Choir, conducted by Omphemetse Phaswana, and a captivating saxophone solo by Thabo Dlamini from the Odeion School of Music. Representatives from the Academy for Multilingualism and African Languages Press were also present, underscoring the event’s focus on the intersection of language and expression.

This year's anthology, iCAN Vol. 4, is the ninth publication under the iCAN initiative in the past seven years. In addition to these collaborative anthologies, iCAN has also published several standalone works by solo student authors. Coordinated by senior student writer Siphila Dlamini, this volume showcases some of the finest writing talent across the UFS campuses.

Student of the year

Shortly after the iCAN launch, the Office of the Executive Dean of Student Affairs announced that Siphila Dlamini had been awarded the prestigious EDSA Student of the Year 2024 title. His contributions to student success and well-being were lauded as being aligned with the university’s strategic objectives.

Currently completing his Postgraduate Diploma in Governance and Political Transformation, Siphila plans to pursue a master’s degree next year. Reflecting on the award, he said, “This recognition, stemming from my work with iCAN, is a humbling reminder of the power of storytelling to transcend boundaries. It reaffirms my belief that by amplifying diverse voices and fostering creativity, we can spark change, inspire growth, and leave an indelible mark on our collective narrative.”

Siphila’s accolade marks the second consecutive win for an iCAN writer. Last year, the award was bestowed upon Tlotlisang David Mhlambiso from the Faculty of Education, further highlighting the initiative’s role in nurturing outstanding talent.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture

2014-10-31

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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