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EDSA Awards - 2024
At the 2024 EDSA Prestige Awards (from left): Temba Hlasho, Executive Director of Student Affairs; Siphilangenkosi Dlamini, Student of the Year; and Prof Anthea Rhoda, acting Vice-Chancellor and Principal.

The 2024 Executive Director of Student Affairs (EDSA) Prestige Awards, hosted by the University of the Free State (UFS) on 12 October on South Campus, was a celebration of student excellence, leadership and holistic development. The third annual event recognised exceptional achievements across academia, sport, community engagement and innovative activities, aligning with the university’s broader Vision 130 strategy, which emphasises excellence, innovation and social impact.

Prof Anthea Rhoda, Acting Vice-Chancellor and Principal of UFS, highlighted how the awards reflect the university’s commitment to nurturing well-rounded students who are capable of excelling on the global stage. She emphasised that categories like ‘Most Innovative Fundraising Activity,’ ‘Best Undergraduate’ and ‘Best Sportsman’ embody the values of Vision 130.

“The awards encourage students to strive for excellence in several areas of their student experience, similarly to how UFS aspires to achieve excellence in various spheres where it is a role player,” she said.

The decision to host the ceremony on South Campus marked a significant step towards inclusivity across all UFS campuses. Prof Rhoda noted that this choice reiterated UFS’s identity as “one university with three campuses”. She expressed optimism for the future of South Campus, calling it a hub for academic and student activities, and signalling its potential to host even larger events in the future.

Through its Division of Student Affairs, UFS plays a pivotal role in supporting students in both academic and extracurricular pursuits. According to Prof Rhoda, the university has formulated a strategic framework that emphasises student success, well-being and development. She highlighted that students are given ample opportunities to excel, whether through academic support systems or through initiatives like entrepreneurial programmes and sports infrastructure. This well-rounded support system equips UFS students with the tools to compete globally, both academically and in extracurricular endeavours.

Among the many students honoured was Mthi Mthimkhulu, a first-year who is studying towards a Bachelor of Arts degree specialising in Language Practice. The rising 400-metre sprint star participated at the South African Under-23 Championships in Pretoria earlier this year, finishing with a time of 46 seconds, as well as in the African Athletics Championships in Douala, Cameroon, logging a time of 46.50.

On the night of the EDSA Prestige Awards, Mthimkhulu walked away with three gongs: the Club Sports Star of the Year, Kovsie National Sports Representative of the Year, and Sportsman of the Year.

The big winner on the night was Siphilangenkosi Dlamini, who took home the Student of the Year award. Dlamini, a student and research assistant at the Centre for Teaching and Learning, is also the Provincial Chairperson of the BRICS Student Commission in the Free State. Along with being named Student of the Year, he also took home a cash prize of R1 500.

“Winning the Student of the Year award is an incredible honour, both personally and professionally,” Dlamini said. “It represents the culmination of years of dedication to leadership, academic excellence and social impact.”

His leadership extends beyond UFS, with initiatives focused on decolonising education and youth entrepreneurship. Dlamini also leads the Initiative for Creative African Narratives (iCAN) project, which empowers African youth to reclaim their narratives by writing in their own languages. This initiative, which now includes 10 South African languages, exemplifies his dedication to fostering innovation and cultural pride among African youth.

The 2024 EDSA Prestige Awards not only celebrated excellence but also reinforced UFS's dedication to creating a vibrant student life that enhances leadership, personal growth and community engagement, in line with Vision 130.

Click to view documentClick here for the list of all the categories and the winners.

News Archive

UFS departments receive recognition for quality work from MACE
2017-12-07


 Description: 2017 MACE winners Tags: 2017 MACE winners 

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.  

Shared experiences and best practices 
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter. 

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies. 

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.  

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures. 

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry. 

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE. 

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

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