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09 September 2024 | Story Lunga Luthuli | Photo Supplied
2024 - 2025 CSRC elections
The UFS’s recent pioneering of live election results during the 2024/2025 CSRC elections drove unprecedented student engagement.

The University of the Free State (UFS) has proven its commitment to innovation and student engagement with the recent 2024/2025 Campus Student Representative Council (CSRC) elections, which were held online and featured real-time results projection across all three campuses. The elections, held from 20 to 22 August 2024, marked a significant milestone for the institution, setting a precedent in the national higher education landscape.

Dr Grey Magaiza, Chairperson of the UFS Elections Logistics Committee (ELC), provided insight into the planning process that went into making the elections a success: “Planning for an institutional CSRC election is a very demanding process,” he explained. “Multiple stakeholders have to be appraised of the project, as it has multiple implications for the institution. The voting is the last phase in a long list of actions that a capable team must support.”

One of the most notable aspects of this year’s elections was the introduction of real-time results, a first for any institution in South Africa. Despite the challenges that came with being pioneers in this area, the ELC managed to overcome them through rigorous scenario planning and extensive negotiations. “This is a huge milestone, but it did not come without its own challenges,” Dr Magaiza said. “We had to engage in multiple negotiations with numerous process owners. The debates that ensued only sharpened our ability to observe potential blind spots.”

Students embrace live voting

The transition from traditional online voting to a system with live results was met with enthusiasm by the student body. “Students have always been for online elections. The majority of students we talked to loved the live results format,” Dr Magaiza said. The decision to share the live results link with the entire student body, despite initial requests for it to be limited to party agents, was particularly well-received, further enhancing transparency and engagement.

Security and accuracy were also top priorities for the ELC, with advanced IT processes in place to ensure a seamless voting experience. Each student was provided with a unique one-time PIN (OTP) sent to both their UFS email and cellphone, and the system was designed to cater to the specific needs of each campus.

The live results projection, which updated every five minutes, not only drove massive voter turnout across all campuses but also fostered a more dynamic and engaging election atmosphere. “The turnout was massive across all three campuses, surpassing the previous year’s figures,” Dr Magaiza said.

Reflecting on the success of the elections, Dr Magaiza emphasised the importance of collaboration and preparation. He also expressed confidence that the UFS model could serve as an example for other institutions in South Africa. “Live results enhance transparency and acceptance of the election results. As UFS, we have not had a single objection with regards to the first-past-the-post election results,” he concluded.

The 2024/2025 CSRC Elections at the UFS have not only set a new standard within the university, but have also highlighted the potential for innovation in student governance across the country.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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