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06 August 2025 | Story Onthatile Tikoe | Photo Tshepo Tsotetsi
New Coach
Coach Mokete Tsotetsi (left) is warmly welcomed by Jerry Laka (right), Director of KovsieSport, following his appointment as the new Head Coach of the KovsieFootball men’s team at the University of the Free State.

The University of the Free State (UFS) is proud to announce the appointment of Coach Mokete Tsotetsi as the new Head Coach of the KovsieFootball men’s team. With this significant appointment, the UFS marks the beginning of an exciting chapter in its football programme under the leadership of a seasoned professional with deep roots in South African football.

Coach Tsotetsi, a former South African international defender, brings with him not only a decorated playing history, including stints with Jomo Cosmos, Kaizer Chiefs, and Bloemfontein Celtic, but also a wealth of experience in developing athletes into disciplined, high-performing individuals. Known during his playing days as a hard-working and hard-tackling defender, Coach Tsotetsi is no stranger to commitment and excellence – qualities that strongly align with the values of the UFS.

“We are thrilled to welcome Coach Mokete Tsotetsi as the new Head Coach of KovsieFootball,” says Jerry Laka, Director of KovsieSport. “Coach Tsotetsi brings a wealth of experience, passion, and leadership to our football programme, and we are excited about the future under his guidance.”

More than just a coach, Coach Tsotetsi is recognised as a mentor and leader who sees sport as a vehicle for holistic student development. His appointment signals the UFS’ intent to elevate the performance and culture of KovsieFootball, both on and off the field.

“This is a new era for our football programme,” continues Laka. “We believe that Coach Mokete will bring a winning mentality and a positive culture to our team. We are confident that he will inspire our players to achieve great things. A good coach will make his players see what they can be rather than what they are.”

Although Coach Tsotetsi and his team are under pressure with the tournament fast approaching, he assures the UFS community that he will not bring one-dimensional football, but tactical and entertaining football.

The UFS community is encouraged to extend a warm Kovsie welcome to Coach Tsotetsi as he embarks on this journey. With the tournament commencing tomorrow, 7 August 2025, we encourage you to stay informed about the team's upcoming fixtures. Their opening match will be against UP-Tuks Men's Football at 19:15, followed by a second fixture against UJ Men's Football on 14 August 2025.

To stay updated on their full schedule, please click here.

News Archive

UFS hosts the 2017 SAIMS Conference
2017-09-21

Description: SAIMS confrence Tags: SAIMS, Kopano Nokeng, conference, research, Prof Francis Petersen, business, Kovsies, St Dairy, Mushrooms House 

The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied



The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.

Prof Petersen motivates researchers to become part of the business cycle 
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.

Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”

Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
 
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House

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