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26 April 2018

 Description: 2018 Macah new Tags: Paediatrics, mother and child, healthcare, community, research, academic hospital, Free State.   

Rolene Strauss Patron of the MACAH Foundation, Oupa Mohoje,
Cheetahs rugby union player, and Kesa Molotsane
who are both champions of the MACAH Foundation.
Photo: Johan Roux

Description: 2018 new new MACAH Tags: Paediatrics, mother and child, healthcare, community, research, academic hospital, Free State.

From left is: Prof Gert van Zyl, MACAH Foundation’s founding
Director and Chairman; Khumo Selebano,
newly appointed Director; Dr Riana van Zyl founding director,
and Prof Andre Venter, Founding director and Project Leader.
Photo: Johan Roux



The Mother and Child Academic Hospital (Macah) Foundation was launched at the University of the Free State (UFS) on 24 April 2018. The foundation is instrumental in the building of a state-of-the-art academic hospital that will provide antenatal care and comprehensive health services for mothers, infants and children in Central South Africa. The hospital will be developed under a project in a partnership between UFS, Afrisky Holdings, and the Free State Department of Health, and will be located on the university’s Bloemfontein Campus but will be privately owned and operated.  

Prof Francis Petersen, UFS Rector and Vice-Chancellor, said in his opening remarks this high-level partnership was a demonstration of the power of working together to implement innovation and development, promoting research and academic excellence, while serving communities that are most in need. “This project is possibly the first of its kind in South Africa. I am really proud that the UFS can be a part of it,” he said. 

Officials from the Mangaung Metropolitan Municipality;  Deputy Director General of the Free State Department of Health, Mr Sekgothe Polelo; members of the UFS rectorate; senior academics in the Faculty of Health Sciences; Dr Rolene Strauss, former Miss World and patron of the Macah Foundation; as well Kesa Molotsane, athlete and UFS student, who is the new face of the Macah Foundation, as well as Oupa Mohoje, Springbok rugby player and captain of the Toyota Free State Cheetahs, who is also the face Macah Foundation among others, were present at the event. Prof Gert van Zyl, Dean of the Faculty of Health Sciences, said the university had a pivotal role to play in shaping the future of children who are the future generation. “If we fail our children, we fail our future, our culture and our being,” he said.

The Macah Foundation’s “Make the first 1000 Days Count” programme emphasises the importance of childcare in the first 1000 days. By the age of five, almost 90% of a child’s brain will be developed. Therefore, it is vital that this period is well monitored to ensure the child grows to be a vigorous and happy individual. As nurturer, a mother’s health is just as significant from conception to birth and beyond. The R20-million programme is still in its early stages, but has already received great support.

Prof André Venter, one of the founding directors of Macah, and Head of Paediatrics and Child Health at the UFS Faculty of Health Sciences, said the success of the mother and child hospital was like a dream come true. 

“We have been working on this concept for seven years. It is a privilege for me to work with children, but more so when we can combine so many skills and expertise in developing a world-class facility that will help members of our communities to thrive.”

The foundation is growing steadily and its founding directors are calling on corporates, businesses, and individuals to support it through their influence, loyalty and financial means.

To find out more about the foundation and pledge your support, visit www.macahfoundation.org.za or send an email to Tertia de Bruin on debruintr@ufs.ac.za or  foundation@macahfoundation.org.za

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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