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11 April 2018 Photo Charl Henning
Nicro approach UFS Drama for crime-prevention play
Dion and Charl with the school group during rehearsals at the Scaena Theatre on the UFS Bloemfontein Campus.
Theatre is one of the many ways used by the National Institute for Crime Prevention and Reintegration of Offenders (Nicro) as medium to educate our youth. Nicro approached Prof Nico Luwes, Head of the Department of Drama and Theatre Arts at the University of the Free State (UFS), to assist with a crime-prevention play project.  

Prof Luwes then knocked on the door of Drama lecturer, Dion van Niekerk, and master’s student Charl Henning.

Nicro is a non-profitable organisation with the purpose to create awareness among learners about different societal issues such as crime, substance abuse, etc. 

“They have this leadership programme within the organisation for youth who have not fallen into a life of crime. They are known as the ambassadors,” said Van Niekerk. 

 Play address societal issues 
“We did two plays; the text of the plays were existing text written by Prof Luwes. The text wasn’t about crime prevention, but rather about HIV and other societal issues; however, we improvised by making use of the children to guide us.”  

They are the ones who are confronted with these issues on a daily basis. “You see their leadership quality grow and how they can work together in a team. It was also a way to build their self-confidence in a fun way,” said Henning. Not only did it improve their self-confidence, but it also improved their interaction with learners from other schools. 

The play will be performed at schools in Bloemfontein.  The project is conducted at four local schools, namely Kopanong Secondary School, Moemedi Secondary School, Hodisa Technical School, and Louis Botha Technical High School.

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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