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06 April 2018 Photo Rulanzen Martin
Researchers to represent UFS at BRICS Summit
From the left: Dr Thulisile Mphambukeli, leader of the BRICS research team that is exploring the political economy of water and food security, and her research partner, Dr Victor Okorie.


A Brazil, Russia, India, China and South Africa (BRICS) delegation is to hold the 10th Annual BRICS Summit in the last week of May 2018 in Johannesburg. Dr Thulisile Mphambukeli, leader of the University of the Free State (UFS) research team alongside Dr Victor Okorie from the Department of Urban and Regional Planning, in collaboration with Prof Lere Amusan of North-West University, will ensure that water and food security is a prominent feature on the gathering’s agenda.
 
First, the project titled: “Exploring the political economy of water and food security nexus in BRICS and Africa” will debut at the National Institute for the Humanities and Social Sciences BRICS Think Tank Forum”.

According to Dr Mphambukeli, the key to water security is attitudinal change by means of education and conscientisation. This, she is adamant about, holds the potential to drive behavioural adjustments in the way society interacts with water.
 
Genetic and social approaches
Dr Okorie asserts that if strides towards reducing the demand for water were to be made, research efforts should be geared towards effecting changes at DNA level. Meaning we need to explore waterwise ways that enable crops and animals to thrive optimally. 

The project also looks at social dimensions of water such as flushing a toilet. “Research activities on redesigning toilets, especially the urinal, where more than nine litres of water are used to flush less than one cubic centimetre of urine, are timely in the context of managing water and the food nexus crises,” said Dr Okorie.

Combining the genetic and social approaches would allow us to produce more with a smaller water footprint. This can be made possible by implementing precision agriculture which is about estimating and applying exact quantities of water and nutrients needed for the production of crops or the raising of livestock.

Paradigm shifting policies

Prof Amusan said the team intended to propose functional solutions that take the quality of water into consideration. Equitable production and distribution of water depends on endorsing policies of co-production between citizens, governments and the public sector. BRICS member states mutually consider water and food security as an issue of paramount significance, hence its feature on this prestigious summit’s agenda.

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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