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11 April 2018 Photo Oteng Mpete
UFS medical students improve life for kids at Lethabo Daycare Centre
UFS medical students donate furniture for the Lethabo Daycare Centre at the UFS Bloemfontein Campus. From left front are: Anda Gxolo, Tshepo Ntoule, the daycare centre principal Selina Keta, Andrea Bailey and Yenziwe Mbambo. Back from left: Ilyas Moola Malibongwe Jiyane, and Yusuf Moola Umar Kajee
There is strong evidence to suggest that improving a caregiver’s knowledge has an impact on a child’s development. This is according to the Human Sciences Research Council. With this in mind, medical students from the University of the Free State (UFS) decided to work with a children’s daycare centre in order to improve the quality of care.

The students, from the School of Clinical Medicine in the Faculty of Health Sciences, were encouraged to assist NGOs in and around Bloemfontein, as part of their community service curriculum. They needed to look at hygiene, sanitation, cognitive development, physical development, vaccinations, prevention of diseases, nutritional status, socio-economic status, as well as the children’s environment. Moreover, they needed to highlight how a deficit from one factor could affect the other factors.
 
Through a meta-analysis study of 67 interventions regarding the above points, the students found most interventions to be generally effective in improving the children’s lives in one way or the other.
 
Selina Keta, the principal of Lethabo Daycare Centre in Mangaung, provided a list of problems she faced and ways in which the students could help to improve the conditions at the centre. She noted that the kitchen needed fixing because it did not meet the specifications required by the Department of Education for registration. The main issue was that the gas bottle for the stove was inside the kitchen and had to be moved out. The kitchen also needed steel counters, a sink, and running water. The students moved the gas bottle outside, and provided a fire extinguisher and first aid kit. They also provided a teacher at the centre with first-aid training from St John in Bloemfontein.

The students made sure there was running water and donated cupboards and microwaves to the centre. They also helped build two new classrooms, and there are plans for a third one to cater for different age groups.
As a final gift, the students painted the playground walls and arranged for the teachers to attend skills development workshops. They are also building a toy library for the centre.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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