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13 August 2018 Photo Anja Aucamp
Data analytics as key to student success
Knowing who our students are and what their needs are is crucial information that forms the foundation of how institutions could help students succeed to cross the hurdles of student life.
Knowing how to help students succeed through higher education is one of the most pressing challenges currently confronting the system. Despite a significant change in the student population over the past few decades, we are only now beginning to understand who our students are and what their needs are. This crucial information forms the foundation of how institutions could help students succeed. Through two national-level projects funded by the Kresge Foundation, the University of the Free State (UFS) is contributing to the understanding of students and the development of data analytics. 

Siyaphumelela
  
The first project’s goal is to improve the institutional capacity of five higher education institutions to develop institutional research, with a specific focus on data analytics. The UFS was selected to be part of the Siyaphumelela Programme (meaning ‘we succeed’ in isiXhosa) that is sponsored by the Kresge Foundation, and supported by the NGO, the South African Institute for Distance Education (Saide). The project has enabled the UFS to strengthen capacity, collaboration, and to promote a culture of evidence. 

The project has also enabled the UFS to move from data reporting to a more analytical approach. This approach has enabled it to assess the impact of larger student success efforts and continuously improve the quality of these efforts. A focus on data analytics has helped the institution to reflect on its infrastructure and data management procedures. The development of dashboards has also allowed information to be shared with faculties. The UFS therefore sees a data analytical focus as critical to improving its effectiveness and efficiency.

The UFS is also playing a leading role nationally to develop academic advising that helps students align their studies, career, and life goals. Academic advising at the UFS includes the first-year experience module UFS101, online advising portals, and individual consulting sessions for students which focus on curriculum planning and success coaching. We have also proved a significant relationship between academic advice, student engagement and success.(Read Creating pathways for student success and Understanding students: A key to systemic success).


Student engagement

The second national project is focused on student engagement and has been run by the Centre for Teaching and Learning at the UFS for 10 years. To date, 20 universities have participated in at least one survey and the project also plays an important role in supporting the Siyaphumelela project goals. 

Engagement data has helped us to better align teaching and learning, and design environments that put student success and quality at the centre of institutional thinking. 

The culmination of findings from student engagement data in 2017 led to the publication of the book: Engaging students: Using evidence to promote student success, edited by Prof Francois Strydom, George Kuh, and Dr Sonja Loots, with contributions from various international and national experts in the higher education environment. This is the first comprehensive publication contextualising student engagement findings in the South African context for the benefit of advancing student success.

Both these projects are contributing to significant developments in the field of higher education and arguably more importantly, to help students succeed.  

News Archive

Producers to save thousands with routine marketing strategies, says UFS researcher
2014-09-01

 

Photo: en.wikipedia.org

Using derivative markets as a marketing strategy can be complicated for farmers. The producers tend to use high risk strategies which include the selling of the crop on the cash market after harvest; whilst the high market risks require innovative strategies including the use of futures and options as traded on the South African Futures Exchange (SAFEX).

Using these innovative strategies are mostly due to a lack of interest and knowledge of the market. The purpose of the research conducted by Dr Dirk Strydom and Manfred Venter from the Department of Agricultural Economics at the University of the Free State (UFS) is to examine whether the adoption of a basic routine strategy is better than adopting no strategy at all.

The research illustrates that by using a Stochastic Efficiency with Respect to a Function (SERF) and Cumulative Distribution Function (CDF) that the use of five basic routine marketing strategies can be more rewarding. These basic strategies are:
• Put (plant time)
• Twelve-segment pricing
• Three-segment pricing
• Put (pollination)(Critical Moment in production/marketing process), and
• Pricing during pollination phase.

These strategies can be adopted by farmers without an in-depth understanding of the market and market-signals. Farmers can save as much as R1.6 million per year on a 2000ha farm with an average yield.

The results obtained from the research illustrate that each strategy is different for each crop. Very important is that the hedging strategies are better than no hedging strategy at all.

This research can also be applicable to the procurement side of the supply chain.

Maize milling firms use complex procurement strategies to procure their raw materials, or sometimes no strategy at all. In this research, basic routine price hedging strategies were analysed as part of the procurement of white maize over a ten-year period ranging from 2002–2012. Part of the pricing strategies used to procure white maize over the period of ten years were a call and min/max strategy. These strategies were compared to the baseline spot market. The data was obtained from the Johannesburg Stock Exchange’s Agricultural Products Division better known as SAFEX.

The results obtained from the research prove that by using basic routine price-hedging strategies to procure white maize, it is more beneficial to do so than by procuring from the spot market (a difference of more than R100 mil).

Thus, it can be concluded that it is not always necessary to use a complex method of sourcing white maize through SAFEX, to be efficient. By implementing a basic routine price hedging strategy year on year it can be better than procuring from the spot market.

Understanding the Maize Maze by Dr Dirk Strydom and Manfred Venter (pdf) - The Dairy Mail


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