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13 August 2018 Photo Anja Aucamp
Data analytics as key to student success
Knowing who our students are and what their needs are is crucial information that forms the foundation of how institutions could help students succeed to cross the hurdles of student life.
Knowing how to help students succeed through higher education is one of the most pressing challenges currently confronting the system. Despite a significant change in the student population over the past few decades, we are only now beginning to understand who our students are and what their needs are. This crucial information forms the foundation of how institutions could help students succeed. Through two national-level projects funded by the Kresge Foundation, the University of the Free State (UFS) is contributing to the understanding of students and the development of data analytics. 

Siyaphumelela
  
The first project’s goal is to improve the institutional capacity of five higher education institutions to develop institutional research, with a specific focus on data analytics. The UFS was selected to be part of the Siyaphumelela Programme (meaning ‘we succeed’ in isiXhosa) that is sponsored by the Kresge Foundation, and supported by the NGO, the South African Institute for Distance Education (Saide). The project has enabled the UFS to strengthen capacity, collaboration, and to promote a culture of evidence. 

The project has also enabled the UFS to move from data reporting to a more analytical approach. This approach has enabled it to assess the impact of larger student success efforts and continuously improve the quality of these efforts. A focus on data analytics has helped the institution to reflect on its infrastructure and data management procedures. The development of dashboards has also allowed information to be shared with faculties. The UFS therefore sees a data analytical focus as critical to improving its effectiveness and efficiency.

The UFS is also playing a leading role nationally to develop academic advising that helps students align their studies, career, and life goals. Academic advising at the UFS includes the first-year experience module UFS101, online advising portals, and individual consulting sessions for students which focus on curriculum planning and success coaching. We have also proved a significant relationship between academic advice, student engagement and success.(Read Creating pathways for student success and Understanding students: A key to systemic success).


Student engagement

The second national project is focused on student engagement and has been run by the Centre for Teaching and Learning at the UFS for 10 years. To date, 20 universities have participated in at least one survey and the project also plays an important role in supporting the Siyaphumelela project goals. 

Engagement data has helped us to better align teaching and learning, and design environments that put student success and quality at the centre of institutional thinking. 

The culmination of findings from student engagement data in 2017 led to the publication of the book: Engaging students: Using evidence to promote student success, edited by Prof Francois Strydom, George Kuh, and Dr Sonja Loots, with contributions from various international and national experts in the higher education environment. This is the first comprehensive publication contextualising student engagement findings in the South African context for the benefit of advancing student success.

Both these projects are contributing to significant developments in the field of higher education and arguably more importantly, to help students succeed.  

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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