Latest News Archive

Please select Category, Year, and then Month to display items
Categories
UFS News Media Release Research
Years
2017 2018 2019 2020 2021 2022 2023 2024
Months
January February March April May June July August September October November December
Previous Archive
13 August 2018 Photo Anja Aucamp
Data analytics as key to student success
Knowing who our students are and what their needs are is crucial information that forms the foundation of how institutions could help students succeed to cross the hurdles of student life.
Knowing how to help students succeed through higher education is one of the most pressing challenges currently confronting the system. Despite a significant change in the student population over the past few decades, we are only now beginning to understand who our students are and what their needs are. This crucial information forms the foundation of how institutions could help students succeed. Through two national-level projects funded by the Kresge Foundation, the University of the Free State (UFS) is contributing to the understanding of students and the development of data analytics. 

Siyaphumelela
  
The first project’s goal is to improve the institutional capacity of five higher education institutions to develop institutional research, with a specific focus on data analytics. The UFS was selected to be part of the Siyaphumelela Programme (meaning ‘we succeed’ in isiXhosa) that is sponsored by the Kresge Foundation, and supported by the NGO, the South African Institute for Distance Education (Saide). The project has enabled the UFS to strengthen capacity, collaboration, and to promote a culture of evidence. 

The project has also enabled the UFS to move from data reporting to a more analytical approach. This approach has enabled it to assess the impact of larger student success efforts and continuously improve the quality of these efforts. A focus on data analytics has helped the institution to reflect on its infrastructure and data management procedures. The development of dashboards has also allowed information to be shared with faculties. The UFS therefore sees a data analytical focus as critical to improving its effectiveness and efficiency.

The UFS is also playing a leading role nationally to develop academic advising that helps students align their studies, career, and life goals. Academic advising at the UFS includes the first-year experience module UFS101, online advising portals, and individual consulting sessions for students which focus on curriculum planning and success coaching. We have also proved a significant relationship between academic advice, student engagement and success.(Read Creating pathways for student success and Understanding students: A key to systemic success).


Student engagement

The second national project is focused on student engagement and has been run by the Centre for Teaching and Learning at the UFS for 10 years. To date, 20 universities have participated in at least one survey and the project also plays an important role in supporting the Siyaphumelela project goals. 

Engagement data has helped us to better align teaching and learning, and design environments that put student success and quality at the centre of institutional thinking. 

The culmination of findings from student engagement data in 2017 led to the publication of the book: Engaging students: Using evidence to promote student success, edited by Prof Francois Strydom, George Kuh, and Dr Sonja Loots, with contributions from various international and national experts in the higher education environment. This is the first comprehensive publication contextualising student engagement findings in the South African context for the benefit of advancing student success.

Both these projects are contributing to significant developments in the field of higher education and arguably more importantly, to help students succeed.  

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept