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14 August 2018
Media effectively used to save the giraffe
“If we can save the habitat wildlife need, then the animals will be just fine,” said Dr Francois Deacon, a wildlife habitat expert in the UFS Department of Animal, Wildlife and Grassland Sciences.

The University of the Free State (UFS) is leading the fight against the extinction of giraffes and has assembled the largest research team in the world to manage, coordinate, and address this issue. Seven UFS departments are involved in this research. 

Dr Francois Deacon, a wildlife habitat expert in the UFS Department of Animal, Wildlife and Grassland Sciences, is leading the team of researchers who tasked themselves with better understanding the giraffe, and in so doing, save the giraffe. He said: "One way to stop the plummeting numbers is to learn more about how giraffes use their habitat and how much area they need in order to survive."

Dr Deacon focuses on the spatial ecology of wild animals. His main research focus is to understand the ecological and biological factors that regulate giraffe in their natural habitat.

Documentaries save

He collaborated with a documentary film crew to release the second in a trilogy of documentaries regarding giraffes and their natural habitat. The first, Last of the Longnecks, focused on the fact that giraffes are becoming extinct. The second documentary, Catching Giants, which was released last year, includes footage on how a multi-specialist research group of over 30 people from 10 different countries worked together to collect information about these little-known animals.

Documentaries such as these, together with a recent insert in the local wildlife documentary on SABC 2, 50/50, also helped to raise awareness on the giraffe and its plight.

Telling the truth

Dr Deacon said: “It is extremely important for the public to see how involved we really are with a major problem such as a species becoming extinct. Media exposure outlines the truth of what man is doing to nature. Cooperating with media such as the BBC, National Geographic, and 50/50, offers other journalists, producers, editors, and authors the opportunity to also take responsibility for raising awareness on the issue.” 

“Apart from the fact that awareness is shedding light on the problem, it also highlights who the leaders in this field are, what they are doing to address the problem, and what more is needed to make a change. The latter includes the funding of postgraduate students to conduct further research on this matter. If we were able to gather sufficient knowledge through different research questions across the globe, we could really make a difference in saving giraffes from extinction.” 

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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