Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
27 August 2018 Photo Sonia Small
Prof Thuli Madonsela persuades women to pursue their purpose
Discovering that she was “pretty” for her purpose gave Prof-Adv Thuli Madonsela’s life direction.

What does embracing womanhood mean? For Prof Thuli Madonsela it is about loving yourself and whatever you believe is your purpose in life. 

“All of us are designed for our purpose and are fit for our purpose, you should embrace that and make the best of it,” said South Africa’s former Public Protector in her keynote address to the Women’s Breakfast. In commemoration of Women’s Month, the University of the Free State (UFS)’s Employee Wellness Division hosted the annual event on 21 August 2018 where 900 women gathered under the theme: ‘Embrace your womanhood.’ 

Being a woman today


Law Professor and Law Trust Chair in Social Justice at Stellenbosch University, Prof Madonsela, urged the audience to look beyond the exterior and recognise “that we as individuals have a lot in common”. Speaking of unity in diversity, she praised some of the giants on whose shoulders modern women stand, such as Charlotte Maxeke, Olive Schreiner, Una Wookey, Albertina Sisulu, Winnie Madikizela-Mandela, Helen Joseph, Pam Golding, Bessie Head, and Ellen Khuzwayo.

These leaders are the epitome of following the purpose of “embracing everyone’s humanity and challenging things that diminish the humanity of others”, according to Prof Madonsela.

Remaining resilient and resolute 

Despite having to contend with a patriarchal system and face challenges such as gender-based violence, femicide, poverty, inequity, media stereotypes, as well as poverty, women continue to rise. Prof Madonsela called for women to capitalise on positives such as freedom and possessing a certain degree of power, legal equality, playing a role in political spaces, economic progress, and owning a public voice.

Drawing inspiration from her humble beginnings and the lessons learnt in leadership, Prof Madonsela conveyed a simple message to all women: “You are exactly as you should be. You are a perfect expression of your creator’s magnificence. You were created for a purpose and whatever you do, just step up and pursue your purpose.”

A word from an inspired woman

It was a memorable event for Burneline Kaars, Head of Employee Wellness. “This year it was an honour to host Prof Madonsela who could share both her academic background and professional experience. She accomplished this by skilfully incorporating lessons from our country’s history and her passion for justice,” she said.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept