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27 August 2018 Photo Sonia Small
Prof Thuli Madonsela persuades women to pursue their purpose
Discovering that she was “pretty” for her purpose gave Prof-Adv Thuli Madonsela’s life direction.

What does embracing womanhood mean? For Prof Thuli Madonsela it is about loving yourself and whatever you believe is your purpose in life. 

“All of us are designed for our purpose and are fit for our purpose, you should embrace that and make the best of it,” said South Africa’s former Public Protector in her keynote address to the Women’s Breakfast. In commemoration of Women’s Month, the University of the Free State (UFS)’s Employee Wellness Division hosted the annual event on 21 August 2018 where 900 women gathered under the theme: ‘Embrace your womanhood.’ 

Being a woman today


Law Professor and Law Trust Chair in Social Justice at Stellenbosch University, Prof Madonsela, urged the audience to look beyond the exterior and recognise “that we as individuals have a lot in common”. Speaking of unity in diversity, she praised some of the giants on whose shoulders modern women stand, such as Charlotte Maxeke, Olive Schreiner, Una Wookey, Albertina Sisulu, Winnie Madikizela-Mandela, Helen Joseph, Pam Golding, Bessie Head, and Ellen Khuzwayo.

These leaders are the epitome of following the purpose of “embracing everyone’s humanity and challenging things that diminish the humanity of others”, according to Prof Madonsela.

Remaining resilient and resolute 

Despite having to contend with a patriarchal system and face challenges such as gender-based violence, femicide, poverty, inequity, media stereotypes, as well as poverty, women continue to rise. Prof Madonsela called for women to capitalise on positives such as freedom and possessing a certain degree of power, legal equality, playing a role in political spaces, economic progress, and owning a public voice.

Drawing inspiration from her humble beginnings and the lessons learnt in leadership, Prof Madonsela conveyed a simple message to all women: “You are exactly as you should be. You are a perfect expression of your creator’s magnificence. You were created for a purpose and whatever you do, just step up and pursue your purpose.”

A word from an inspired woman

It was a memorable event for Burneline Kaars, Head of Employee Wellness. “This year it was an honour to host Prof Madonsela who could share both her academic background and professional experience. She accomplished this by skilfully incorporating lessons from our country’s history and her passion for justice,” she said.

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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